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Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Isilumko Activate appoints new chief commercial officer - Gregory Martin

Marketing

Isilumko Activate appoints new chief commercial officer - Gregory Martin

Issued by Isilumko Activate 15 May 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Marketing

Heat up your brand this winter: Successful BTL marketing campaigns to inspire your next move

Issued by Tradeway 30 May 2024

Does anyone know what content is any more?

Marketing

Does anyone know what content is any more?

Justine Drake, Issued by Dentsu 16 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

Branding

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Leading passion marketing agency, Levergy appoints new managing director

Marketing

Leading passion marketing agency, Levergy appoints new managing director

Issued by Levergy 10 May 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

4 alcohol consumption trends moving the market

Marketing

4 alcohol consumption trends moving the market

Issued by Tradeway 6 Mar 2023

Is copywriting still important in advertising?

Advertising

Is copywriting still important in advertising?

Paul Middleton, Issued by Ebony+Ivory 9 Feb 2023

Craig Hannabus, strategy director, Rogerwilco says quality CX will count in 2023

CRM, CX, UX

#BizTrends2023: The year of quality not quantity customer experience

Craig Hannabus 9 Jan 2023

Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant

Promotions & Activations

Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant

Issued by Tradeway 15 Nov 2022

Vanessa Govender. Source: Supplied.

Marketing

#Newsmaker: Vanessa Govender, Infinity Brands' new CMO

Karabo Ledwaba 11 Nov 2022

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key

Marketing

Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

Marketing

Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

Isilumko Activate leads the way with an innovative integrated marketing strategy

Marketing

Isilumko Activate leads the way with an innovative integrated marketing strategy

Issued by Isilumko Media 28 Jul 2022

#Newsmaker: Lesole Kodisang joins Rapt Creative as new strategy director

Marketing & Media

#Newsmaker: Lesole Kodisang joins Rapt Creative as new strategy director

Evan-Lee Courie 29 Mar 2022

Geometry Cape Town joins forces with VMLY&R SA

Marketing & Media

Geometry Cape Town joins forces with VMLY&R SA

9 Sep 2021

Women-led Isilumko Activate steps up as the world around us changes

Women's Month

Women-led Isilumko Activate steps up as the world around us changes

Issued by Isilumko Activate 12 Aug 2021

Agency Scope fieldwork to provide new levels of value

Marketing & Media

Agency Scope fieldwork to provide new levels of value

24 May 2021

#BehindtheBrandManager: Meet Adam Deane of RocoMamas

Retail Marketing

#BehindtheBrandManager: Meet Adam Deane of RocoMamas

Lauren Hartzenberg 1 Apr 2021

Building blocks of right-housing for growth and success

Marketing

Building blocks of right-housing for growth and success

Johanna McDowell 22 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Marketing

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Johanna McDowell 28 Jan 2021

Advertising

Avatar, Mortimer Harvey appointed Old Mutual's BTL agencies

14 Dec 2020

Scopen launches Trend Score as marketers look to recover

Marketing

Scopen launches Trend Score as marketers look to recover

24 Nov 2020

Screengrab from the Clicks website.

Research

How conducting solid research could have prevented the Clicks fiasco

Percy Shangase 7 Sep 2020

Property investment: Exploring opportunity in adversity

Markets & Investment

Property investment: Exploring opportunity in adversity

7 Sep 2020

Research

Brands need to relook the value of research

Percy Shangase 2 Sep 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

Research

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

Johanna McDowell 27 Aug 2020

Advertising

How agencies need to realign - 'The Suit Life'

Craig Naicker 23 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Marketing

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Advertising

Brave Group's Bravado grows into Danone brand portfolio

Issued by Brave Group 29 Apr 2020

The Retroviral team.

Digital

#NewBiz: Retroviral adds Lil-Lets and Gumtree to its challenger brand portfolio

23 Apr 2020

When you see the stone coming, it hurts less

Recruitment

When you see the stone coming, it hurts less

Richard Lewis, Issued by Dentsu 20 Apr 2020

Image source: .

Research

Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

#BehindtheSelfie with... Luyanda Peter, MD of Harambee Communications

Behind the Selfie

#BehindtheSelfie with... Luyanda Peter, MD of Harambee Communications

Leigh Andrews 29 Jan 2020

Image credit: Cristina de los Santos on Unsplash.

Marketing

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

Johanna McDowell 10 Sep 2019