East Africa consumer sentiment displays pockets of potential
With Kenya having passed the second peak in the country's Covid-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment. 8 Feb 2021 Read more >>

West African consumer sentiment presents more positive picture
Against the backdrop of the ongoing Covid-19 pandemic, the NielsenIQ Consumer Confidence Index (CCI) for West Africa has presented a more positive picture in quarter four of 2020, with Nigeria's CCI at 114, reflecting a slow but steady return to levels above 120 seen during 2019, while Ghana continues to show an improvement to its current CCI of 123. 5 Feb 2021 Read more >>

NielsenIQ tracks effect of Covid vaccine on shopper mindsets
Economies around the world have been impacted by Covid-19 and vaccines have been touted as the fix to return to pre-pandemic economic stability. However, more than half (53%) of surveyed consumers around the world said they won't take an approved Covid-19 vaccine immediately when it's available, according to a survey from NielsenIQ. These survey results highlight consumer hesitation toward immediately changing spending habits even as the rollout gains ground. 27 Jan 2021 Read more >>

Online FMCG shopping leapfrogs 5 years amidst Covid-19 pandemic
  • New users, frequency and preference skyrocket
  • 68% of South Africans have shopped online in the past week 25 Nov 2020 Read more >>

  • Consumers gear up for a festive season like no other
    The global retail sector is in an unprecedented state of flux and as the end of the year approaches, Nielsen has identified a range of evolving consumer groups as well as four holiday/festive consumer behavioural resets related to this crucial holiday period. 6 Nov 2020 Read more >>

    Lockdown paves the way for a radical reset of SA shopping patterns
    South African consumers have faced a barrage of life-altering events since the onset of the Covid-19 pandemic and subsequent lockdown in March, which has had a profound impact on what, where and why they shop. This insights stem from a new Nielsen report, The Covid-19 Behavioural Reset, which delves into how shoppers are redesigning their product choices and predicts that many pandemic consumption patterns are set to become entrenched essential routines. 1 Oct 2020 Read more >>

    South African consumer sentiment feels the effects of Covid-19
    South African Consumer Confidence Index for the second quarter of 2020 reveals a massive 20 point drop to 68 - the lowest level in 15 years, according to The Conference Board® Global Consumer Confidence Survey, conducted in collaboration with Nielsen, clearly illustrating the detrimental impact of Covid-19 on consumer sentiment. 13 Aug 2020 Read more >>

    Covid-19 puts the brakes on South Africa's promotion spiral
    South Africans have had to adjust their promotion-obsessed purchasing habits during the Covid-19 lockdown, with R14bn fewer goods being sold on promotion during April and May 2020 compared to the same time last year. 30 Jul 2020 Read more >>

    Liquor losses make for a sobering situation
    South Africa's entry into an era of liquor prohibition saw a loss of R20bn in alcohol sales, equating to R304m per day, during the first nine weeks of lockdown. With a second embargo now in place, the country will lose a further R10bn for every month the ban continues. 22 Jul 2020 Read more >>

    Kenyan consumer confidence experiences the side-effects of Covid-19
    Given the current global Covid-19 storm sweeping the world, Kenyan consumer confidence for quarter 2, 2020, was unsurprisingly down 11 points to 88 - a significant drop from what we have seen in the past for Kenya, as per the latest Nielsen Consumer Confidence Index (CCI) survey for quarter 2, 2020. 15 Jul 2020 Read more >>

    West African consumer sentiment reflects global uncertainty
    Ghanaian consumer confidence declines by 15 points

    Nigerian sentiment also experiences a significant decline

     15 Jul 2020

    South Africans shift from pantry loading to everyday shopping [report]
    The nature of South African shopping trips has shifted during the Covid-19 lockdown from an initial focus on bulk, stock up shopping to everyday needs shopping, which is up a significant 10 points from pre-Covid-19 levels, both online and offline. 14 Jul 2020 Read more >>

    Nigerian retail and consumer landscape may never be the same again
  • 48% of Nigerians feel Covid-19 pandemic has had a sizeable impact on their lives
  • 71% are shopping less in malls 18 Jun 2020 Read more >>

  • SA's surge in online shopping expected to continue beyond lockdown
    With the current lockdown and temporary ban of non-essential products and services, consumers have switched to digital shopping alternatives with 37% of South Africans saying they are shopping more online, according to a recent Nielsen syndicated study on the impact of Covid-19 on consumer behaviour in South Africa. 29 Apr 2020 Read more >>

    Why Covid-19 concerns could bode well for local brand growth
    One of the biggest shifts in the manufacturing and retail landscape in the last few weeks is the fact that origin matters in the age of Covid-19. Local brands and products that embody homegrown heritage and represent support for local businesses are therefore set to rise in popularity as consumers seek out trusted and transparent options. 9 Apr 2020 Read more >>

    Women's sport represents untapped sponsorship opportunity in SA
    New Nielsen report reveals 84% of fans in South Africa are interested in both men's and women's sport. 6 Feb 2020 Read more >>

    New survey taps into SA's digital vs real-life habits
    South African consumers engage in both 'talking and tapping' when sharing brand experiences or seeking recommendations 22 Jan 2020 Read more >>

    South Africans feel the squeeze but want to spend
  • South African consumer confidence down five points
  • Economy and job security biggest concerns but small improvements in spare cash and spending intentions 11 Dec 2019 Read more >>

  • Nielsen media amplifies digital measurement with launches in SA
    2019 has been a year of firsts for Nielsen Media as it secured a leading position in South Africa's digital landscape with the unveiling of a range of digital measurement products. This follows the landmark launch of its Digital Ad Ratings (DAR) offering in 2016. 5 Dec 2019 Read more >>

    Nielsen wins the Data Excellence Award at the 17th National Business Awards in SA
    Nielsen has won the prestigious Data Excellence Award at the 17th National Business Awards, held in partnership with the Vision 2030 Awards. 25 Nov 2019 Read more >>

    Humans give meaning to machines in the 4IR workplace
    Against the backdrop of the Fourth Industrial Revolution (4IR), the science of data analytics is the 'gold rush of the modern age', where valuable information is mined using technology to make businesses work better to offer customers enhanced products and services. Within this evolving scenario, the big question is what role will people play in the extraction of actionable data and which careers are being created as a result of these expanding possibilities? 15 Oct 2019 Read more >>

    Nielsen champions South African digital innovation
    Global measurement and data analytics company Nielsen has collaborated with ICT specialist BCX to form part of the judging panel on the inaugural BCX Digital Innovation Awards that are set to reward and recognise South African businesses that are growing the economy through digital innovation. 30 Sep 2019 Read more >>

    Small uptick in South African Consumer Confidence
  • Three point increase in consumer confidence
  • The economy is South Africans' number one concern 23 Sep 2019 Read more >>

  • Nielsen reveals stabilising prospects in Africa
  • Despite relentless change country prospects are stabilising
  • Business growth will need to be boosted by non-commodity dependent countries 13 Sep 2019 Read more >>

  • Consumer confidence looks up in West Africa
  • Ghanaian consumer confidence shoots up by 10 points
  • Marginal increase in Nigerian consumer confidence, but sentiment still positive 4 Sep 2019 Read more >>

  • East African consumer confidence holds steady
  • Kenyan Consumer Confidence remains the same as previous quarter
  • Immediate spending intentions also steady 3 Sep 2019 Read more >>

  • Nielsen event reveals impact of double-edged demand in South Africa
  • Purpose, Value, and Convenience emerge as drivers of consumption and innovation
  • Need for consumer-centric growth strategies 22 Aug 2019 Read more >>

  • Nielsen sets the scene for major shifts in Nigerian consumer and retail landscape
    The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of Nigerians will live in cities or towns and the country will experience 50% urban growth - the fastest urban growth rate globally, and ahead of China and India. 31 Jul 2019 Read more >>

    Consumer disloyalty is the new normal
    South Africa's consumers are 'playing the field' 29 Jul 2019 Read more >>

    Nielsen 'Design Impact Awards' recognise top South African package redesigns
    South African entrants MAQ and Playboy Deodorants are among the top 10 winning brands in the 2019 Nielsen Design Impact Awards which recognise successful package redesigns in the global consumer packaged goods (CPG) space. 25 Jul 2019 Read more >>

    Nielsen sets the scene for beating the odds in Kenya's consumer and retail landscape
    The Kenyan consumer and retail landscape is set for a multitude of shifts. While the country has favourable future prospects and stable consumer confidence, the Kenyan shopper is becoming more complex with tighter pockets. Kenyans shop 21 times per month and 41% of their trips to the store are for topping up essentials. 17 Jul 2019 Read more >>

    South Africa is the second most price sensitive country in the world
  • 30% of the total volume of products were sold at a discounted price in 2018
  • 66% of promotions don't break-even 10 Jul 2019 Read more >>

  • South African sentiment moves forward
    Despite volatile petrol prices and costly utilities, which have placed a strain on essential living costs, South Africans managed to retain a stable outlook in Q1'19 leading to a 2-point increase in consumer confidence. 2 Jul 2019 Read more >>

    Kenyan sentiment stable
    Consumer confidence remained stable at 101 for Q1'19 - a one point drop compared to the previous quarter - underpinned by declining sentiments across the board. 27 Jun 2019 Read more >>

    Ghanaians keep calm and carry on
    Consumer confidence remained positive in Q1'19 and unchanged from the previous quarter, at 108. 26 Jun 2019 Read more >>

    Nigerians find their happy place
    Consumer confidence increases by 9 points to 126 in Q1'19 - the highest level in three years! 25 Jun 2019 Read more >>

    Nielsen adds measurement for YouTube mobile in-app in South Africa
    Nielsen Digital Ad Ratings provides independent view of key digital video platforms' audience 4 Jun 2019 Read more >>

    Business priorities make 2019 the year of Africa's consumers
    The latest Nielsen Africa Prospects Indicator (APi) Report reveals interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one size fits all and no total continent, country, city, consumer or channel approach is enough to ensure ongoing success in Sub-Saharan Africa (SSA). 29 Mar 2019 Read more >>

    Nielsen Sports launches new fan segmentation tool
    • Fan DNA™ reveals seven clearly differentiated groups of fans
    • South Africa occupies a unique position within the global fan base
     13 Mar 2019

    Mind over money when it comes to consumer prosperity
  • Mindset matters more than income when it comes to feeling prosperous
  • 50% of South African consumers feeling 'better off' than they were five years ago, compared to 33% feeling worse off 6 Mar 2019 Read more >>

  • South African consumer confidence holds on
    • Consumer Confidence shows a two point decrease
    • The economy is South Africans number one concern
     27 Feb 2019

    Shifting sands of consumer sentiment across West Africa
    • Ghana's consumer confidence declines by five points
    • Improved perception of Nigerian finances, job prospects and spending intentions
     22 Feb 2019

    East African consumer confidence rebounds for now
    • Kenyan Consumer Confidence rebounds by 8 points
    • More positive outlook for immediate-spending intentions
     21 Feb 2019

    East African consumer confidence on the backfoot
    • Kenyan Consumer Confidence drops 10 points
    • Less positive outlook for immediate-spending intentions
     10 Dec 2018

    West Africa consumer confidence shows small dips and some gains
  • Nigerian consumer wallets under pressure
  • Ghanaian consumers' immediate-spending intentions increase by 14 points 7 Dec 2018 Read more >>

  • Private Label surges ahead with R49.3bn in annual sales
  • Private label commands 21.1% share of South African retail sector
  • Improving consumer perceptions and greater focus from retailers 5 Dec 2018 Read more >>

  • Online sector shows excellent growth potential for grocery
    • 91% of South African consumers who have access to the internet purchase online
    • Most significant growth in fashion and online restaurant deliveries and meal kit services
     16 Nov 2018

    Nielsen Fanlinks connects sport fans with brands
    Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering, FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying. 6 Nov 2018 Read more >>

    Black Friday more heyday than hype for SA's FMCG retail sector
    • R1.36 billion of additional FMCG sales in November 2017
    • Little forward buying or cannibalisation of December seasonal sales
     1 Nov 2018

    Consumer confidence declines as South Africans wait for economic turnaround
    • Latest consumer confidence data reflects five-point decrease from previous quarter
    • Job prospects continue to haunt South Africans with only 35% seeing them as positive in the next 12 months
     21 Sep 2018

    Fusion brings brands back to market
    Brands are back - bigger and better than ever before, with the official launch of PAMS/CPS Fusion data next week. 21 Sep 2018 Read more >>

    Nielsen launches virtual shopper research in SA
    Virtual reality retail scenarios for modern and traditional trade store formats 12 Sep 2018 Read more >>

    West Africa consumer confidence shows divergent sentiment
    Disparate consumer sentiment across West Africa means that while Nigeria's Consumer Confidence Index (CCI) for the second quarter of 2018 has risen a very healthy nine points to 122, Ghana's CCI for the same quarter has fallen 12 points to 108. 16 Aug 2018 Read more >>

    East African consumer confidence continues to rise
    Cautiously optimistic may well be an apt way to describe Kenya's latest Nielsen Consumer Confidence Index (CCI) score for Quarter 2, 2018, which has risen two points since the previous quarter to 104, displaying much-improved sentiment from the low of 94 recorded in Q4, 2017. 14 Aug 2018 Read more >>

    South African shoppers 'drop' the basket
    Consumers remove up to three grocery categories from their repertoire and reduce shopping frequency 14 Aug 2018 Read more >>

    PRC brings Nielsen fused brand and PAMS data to enrich understanding of consumption
    Nielsen has announced that it will release consumer anel data fused with 2017 PAMS data in August this year. This is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5,000 brands. 12 Jun 2018 Read more >>

    Nielsen conference outlines optimal media mix for maximum returns
    Brand spend on advertising and sponsorships last year totalled a hefty R45bn investment into the South African market, signalling it as most brands' biggest marketing investment. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment often one of the first costs to be cut when budgets are constrained. 6 Jun 2018 Read more >>

    Latest consumer confidence for West Africa reveals mixed bag of sentiment
    It's no secret that sub-Saharan Africa has been through a tumultuous few years with fluctuating commodity prices and resulting market uncertainty, so it's no surprise that the latest Nielsen Consumer Confidence Index (CCI) for Q1, 2018 for West Africa (Nigeria & Ghana) reflects a left over mixed bag of sentiment, associated with lingering uncertainty. 16 May 2018 Read more >>

    Latest consumer confidence in East Africa shows positive turn
  • Kenyan CCI rises by eight points
  • Increased positivity towards job prospects and spending intentions 14 May 2018 Read more >>

  • Consumer confidence surges ahead for West Africa
    • Nigerian and Ghanaian Consumer Confidence rose by as much as 5 and 8 points respectively for Quarter 4, 2017
     19 Mar 2018

    Kenyan retailers need a 'future-focus' to counter declining consumer confidence
    • Consumer Confidence drops six points in Kenya's latest Consumer Confidence Index
    • Modern trade is gaining shoppers and spend from traditional trade
     15 Mar 2018

    Consumer confidence holds steady in West Africa
    • Nigerian and Ghana Consumer Confidence up by one point in each country in Quarter 3, 2017
     19 Jan 2018

    Slight uptake in South African consumer confidence
    • Consumer Confidence Index for Quarter 3, 2017 up five points to 83
    • Small improvement in job prospect and personal finance outlook
     16 Jan 2018

    Excellent growth potential in SA's R43bn Private Label retail category
    Despite tough trading conditions off the back of low economic growth and curbed consumer confidence there is still room for growth within South Africa's R43bn *Private Label retail category. (*Private Label products are sold exclusively by a specific retailer or chain of stores) 8 Dec 2017 Read more >>

    Nielsen expands global sports business by acquiring Repucom Africa from TransAfrica Media
    Nielsen Sports to offer industry-leading solutions to rights holders and brands across Africa 8 Dec 2017 Read more >>

    Africa's rebound demands bolder strategies than ever before
    Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result. 30 Nov 2017 Read more >>

    Garage forecourt stores meet SA consumers' need for speed
    The increasingly time-starved nature of consumers' lives is driving the evolution of South Africa's R35bn convenience retail sector, which currently commands 10% of total market retail spend. 15 Nov 2017 Read more >>

    Supermarket surge on the cards for Cote d'Ivoire
    • Survey of Ivorian urban supermarket shoppers reveals their appetite for more organised retail and visible pricing
    • The independent convenience store remains the dominant channel in the country
    • In the quest for the best price, 46% of shoppers actively look for promotions when shopping
     18 Oct 2017

    Nigerians seek a 'next-level' shopping experience
    • Survey of Nigerian urban supermarket shoppers reveals they are looking for organised retail and enhanced customer service
    • More than 90% of Nigerian shoppers believe prices are rising and 60% are focussed on only buying essential items
    • The top categories where consumer purchasing has been affected by rising food prices are cold beverages and fresh food
     16 Oct 2017

    South African spending remains cautious despite stable consumer confidence
    • Consumer Confidence Index for Quarter 2, 2017, up one point to 78 - the same levels as Quarter 2, 2016
    • Trended data reflects shifts in outlook and spending behaviours linked to confidence indicators
       28 Sep 2017

      Nielsen announces Africa's first digital audience metric
      The entrenchment of Nielsen's Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. 24 Aug 2017 Read more >>

      Spazas boost traditional trade surge in SA
      The ongoing dynamic of modern versus traditional trade within South Africa's retail sector has seen exceptional growth of the spaza shop format with an increase from 45% to 53% of South African modern trade shoppers (2015 vs 2016) who now also utilise spazas. At present, South Africa is home to a total of 2,500 modern trade (MT) and 140,000 traditional trade (TT) outlets which contributed towards South Africa's annual retail sales (to March 2017) of R316.5 billion. Of this, urban and rural traditional trade formats accounted for 22.3% or R70.5 billion. 21 Jun 2017 Read more >>

      Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
      If 2016 proved to be the year of change due to the volatile nature of Africa's variable markets, then 2017 will be the year for a reshuffling of opportunities and focus. This insight stems from the latest Nielsen Africa Prospects Indicator (APi) report which delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics. The latest results reveal seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position. Nigeria's overall deterioration in prospects has seen it experience a significant drop. 18 May 2017 Read more >>

      South African shoppers influenced by clicks and bricks
      New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality, especially in emerging markets, including South Africa. 9 May 2017 Read more >>

      Kenyans still confident, but not as high as before
      Consumer confidence drops by 11 points in Quarter 4, 2016 19 Apr 2017 Read more >>

      Upturn in West Africa consumer confidence levels
      Nigerian consumer confidence up by three points in Quarter 4, 2016, and Ghana by two points 18 Apr 2017 Read more >>

      Premium is not just about price
      A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles; this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago. 7 Mar 2017 Read more >>

      South African shoppers are in love with loyalty!
      South Africans it seems are loyalty mad. Proof of this is that of six Africa/Middle East countries surveyed in Nielsen's latest Global Retail Loyalty Survey, South Africa had the highest number of *respondents (84%) stating that that they were currently members of a loyalty programme. The significance of this figure becomes even more apparent when one considers that only 66% of global respondents were members of one or more loyalty programmes. 1 Feb 2017 Read more >>

      Nielsen survey shows SA outperforming global online mobile adoption rates
      With 98% of South African consumers owning a mobile connected device that opens the window to them engaging in activities such as banking, shopping and making payments, it's clear that not only have we embraced digital evolution but are early adopters of the latest online technologies which continue to deliver increasing usability and powerful benefits to our everyday lives. 7 Dec 2016 Read more >>

      South African consumer mood swings up again
      Consumer Confidence leaps by nine points in Third Quarter of 2016 7 Dec 2016 Read more >>

      Divergent consumer confidence trends in Ghana and Nigeria reveal a tale of two very different countries
      The latest Nielsen Consumer Confidence Index (CCI) results for Nigeria and Ghana reveal a tale of two very different countries. While Nigeria's CCI of 113 represents a decline of nine points from the second quarter, Ghana's score rose five points to 109 after three previous quarters at 104. 23 Nov 2016 Read more >>

      'Happy days' for Kenyans means consumer confidence continues to climb
      Kenyan consumers are feeling positive and they're not afraid to put their money where their mind is, as revealed in the latest Nielsen Consumer Confidence Index (CCI) results for Quarter 3, 2016. This shows that of the three sub-Saharan African countries (Nigeria, Kenya and Ghana), measured by Nielsen using mobile survey methodology Kenya replaced Nigeria with the highest consumer confidence score - rising six points from the previous quarter to 120 - the third consecutive quarter this figure has increased. 23 Nov 2016 Read more >>

      'Housebrands' no longer the poorer cousin of retail attracting R38bn in spend
      The days of in-house retail brands being treated with a fair amount of disdain by South African consumers have come to an end with a new Nielsen State of Private Label in South Africa report revealing that they now account for R38.4bn of consumer spend at hypermarket/supermarket tills or R10 out of every R50 spent. In addition, 63% of South Africans now feel that private label* quality is "as good as that of established name brands". 4 Nov 2016 Read more >>

      SA's new retail reality means 'one size fits all' strategies no longer cut it
      South Africa is undergoing a retail evolution where mass market, 'one size fits all' strategies no longer cut it and bigger retail stores are not perceived as better by local consumers. These key insights stem from a recent Nielsen Global Retail Growth Strategy Report which highlights the need for innovative tactics in the retail landscape. 2 Nov 2016 Read more >>

      Africa's shifting growth figures demand investor staying power
      The third edition of Nielsen's Africa Prospects Indicator (APi) Report shows that, for Africa, 2016 is proving to be 'The Year of Change' with a fair degree of re-forecasting required from a growth point of view due to the at times volatile nature of the 26 African markets under review. 30 Sep 2016 Read more >>

      New insights show big disconnect between South African psyche and positive purchase behaviour
      The fact that South Africa's newly released Nielsen Consumer Confidence Index (CCI) figure for Q2 2016 improved only slightly to 78; from the previous Q1 figure when it dropped seven points to 75 - a similar level to that experienced during one of the country's worst recessionary climates in 2008/09 - isn't a surprise. What is interesting though; is that new retail sales data from consumer insights specialist Nielsen presents a far more positive picture of consumer spending realities. 6 Sep 2016 Read more >>

      Mixed optimism in latest SSA consumer confidence results
      The latest Nielsen Consumer Confidence Index (CCI) results for Q2, 2016 show that of the four sub-Saharan African countries measured by Nielsen, Nigeria's consumer confidence score (122) continued to rank highest, rising two points from the first quarter. Kenya's score (114) was not far behind, rising six points in the second quarter, following a five-point rise in the first quarter. Ghana's confidence score of 104 was unchanged for the third consecutive quarter, while South Africa consumer confidence increased three points to 78. (Note: CCI levels of above or below a baseline of 100 indicate degrees or optimism and pessimism, respectively.) 6 Sep 2016 Read more >>

      Variable consumer confidence scores across sub-Saharan Africa
      The latest Nielsen Consumer Confidence Index (CCI) results for the first quarter of 2016 show that of the three sub-Saharan African countries measured by Nielsen, Nigeria's consumer confidence score (120) continued to rank highest, despite a seven-point decrease from the last quarter of 2015. In Kenya, consumer confidence increased five points (108) while Ghana's confidence score (104) was unchanged from the previous quarter. (Note: CCI levels of above or below a baseline of 100 indicate degrees or optimism and pessimism, respectively.) 15 Jul 2016 Read more >>

      Promotions whip SA's price sensitive-consumers into a shopping frenzy
      The recent chaotic scenes of frantic shoppers taking advantage of the promotions on the opening day of The Mall of Africa in Centurion, Gauteng, was proof that despite the fact that South Africa may be on the brink of recession, local shoppers retain their appetite for promotions and special offers. 21 Jun 2016 Read more >>

      Local consumers display 'seriously South African' brand allegiances
      Homegrown brands maintain a powerful hold over local consumers, with a brand's country of origin cited as equally important - or even more important - than other purchasing criteria such as price and quality in a new Nielsen Global Brand-Origin report on local versus global brands. 3 Jun 2016 Read more >>

      Massive advertising opportunities for Africa's increasingly media-savvy audiences
      The second Nielsen's Africa Prospects Indicators (APi) report has released key findings on sub-Saharan Africa (SSA) media consumption habits in a special section entitled Connecting with Africa's Consumers - Spotlight on the Media Landscape. 3 Jun 2016 Read more >>

      Video-on-Demand strike a chord with SA's content hungry consumers
      Despite the relatively recent arrival of subscription-based Video on Demand (VOD) services such as ShowMax and Netflix on South African shores, a new Nielsen Video-on-Demand Survey, which polled more than 30,000 online respondents in 61 countries has found that 63% of South Africans watch some kind of video-on-demand programming on an online device and 79% do so at least once a week. 3 May 2016 Read more >>

      Massive scope for mobile growth in Kenyan retail market
      A new Nielsen Study on Kenyan Retailers and Technology reveals that despite the massive uptake in mobile usage in Kenya, there is still significant scope for growth in the market, particularly in the retail environment. 26 Apr 2016 Read more >>

      Nielsen survey reveals Nigeria's tremendous online shopping potential
      Amidst the challenges of limited internet connectivity and unreliable connections, a new Nielsen Global Connected Commerce Survey has found that Nigerians' use of mobile devices to make online retail purchases is significantly higher than global purchasing rates across several categories. This points to the fact that an e-commerce experience is the new retail reality, as digital devices enable Nigerian consumers to shop wherever and whenever they choose. 4 Apr 2016 Read more >>

      Nielsen report reveals Cote d'Ivoire is top prospect for investors in Africa
      The launch of Nielsen's second Africa Prospects Indicators (APi) report has given existing and potential investors an unprecedented and even deeper comparative view of the country opportunities across the continent, with Cote d'Ivoire moving ahead of Nigeria to leading position within the APi's overall country results. 1 Apr 2016 Read more >>

      Price comparison and convenience driving SA's online shopper growth
      Given the tight economic conditions currently prevailing in the South Africa, it's no surprise that a new Nielsen Global Connected Commerce Survey has found that the highest number of South African online shopper respondents (51%) use the internet to check a retailer's flyer online to ensure they get the best deal prior to making a purchase, while 42% always check price-saving apps or deal websites when planning a grocery shopping trip. 31 Mar 2016 Read more >>

      New study explores the current psyche of South Africans
      The latest 'Nielsen Global Generational Lifestyles Survey' has polled 30,000 online respondents in 60 countries to better understand how consumers around the world - including those in South Africa - live, eat, play, work and save. 25 Feb 2016 Read more >>

      SA's Traditional Trade sector thriving with R46bn in annual sales
      The perception that South Africa's Traditional Trade (TT) sector is shrinking in the face of increasing pressure from modern retail outlets could not be further from the truth. Sales through South Africa's 134,000 Traditional Trade (TT) outlets currently amount to R46bn per annum, which equates to one of every five rands spent and one third of all consumer goods packages sold in South Africa. 4 Feb 2016 Read more >>

      Traditional advertising still most trusted by South Africans
    • Recommendations from friends remains most credible form of advertising
    • Editorial content such as newspaper articles, are the second-highest-rated form
    • Trust in traditional offline ad formats is still strong-especially among millennials 10 Dec 2015 Read more >>

    • Responsible brands are big business in SA
      Far from being a 'nice to have', brands which demonstrate a commitment to sustainability now have real meaning for consumers and the resultant ability to provide healthy returns for manufacturers and retailers alike. Evidence of this is the 2015 Nielsen Global Corporate Sustainability Report which shows that 68% of South African consumers are willing to pay more for brands that come from companies who are committed to positive social and environmental impact. This in comparison to 66% of global respondents, which in turn is up from 55% in 2014 and 50% in 2013. 9 Dec 2015 Read more >>

      Sub-Saharan Africa presents varied view of consumer confidence levels
      The latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014. Confidence also declined five points in South Africa to 82. In contrast, Kenyan consumers are feeling markedly more optimistic in comparison to the previous quarter as reflected by the five point increase in Kenya's CCI to 117, compared to 112 in Q2 2015. 24 Nov 2015 Read more >>

      Nielsen study shows it's boom time for SA's multi-billion rand baby care sector
      South African parents are deeply invested in their families and therefore want the very best for their children - from the food they put in their mouths to the nappies they put on their bottoms, and they're willing to pay for it. 27 Oct 2015 Read more >>

      Nielsen launches world-first prospects ranking of sub-Saharan Africa
      Global measurement company Nielsen has released its pioneering African Prospects Indicator (APi) that for the first time, provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of sub-Saharan African countries. 23 Sep 2015 Read more >>

      Latest consumer confidence index reveals South Africans' fixation with their finances
      Despite South African confidence levels remaining unchanged from the first quarter of 2015 at 87 points according to the latest Nielsen's Consumer Confidence Index Report for Q2 of 2015; recessionary sentiment increased by 3 percentage points, with 73% of respondents of the belief that the country is in an economic slump at present. (Consumer Confidence levels of above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively) 8 Sep 2015 Read more >>

      Nielsen pioneers world-first census of more than one million Nigerian stores using mobile technology
      To say that Africa is a vast continent is almost an under-statement but global information and measurement company Nielsen hasn't let that stand in the way of it measuring 1.2 million Nigerian retail outlets thus far, in what's being billed as the biggest global retail census operation of its kind to date. 28 Jul 2015 Read more >>

      SA an 'innovation nation' when it comes to trying new products
      The latest Nielsen Global Survey on new product innovation has found that consumers in South Africa have a distinctly 'new world' view and are far more inclined to try new products. 16 Jul 2015 Read more >>

      SA grocery shoppers ripe for the picking across an array of digital channels
      South Africa's burgeoning connected commerce era means that consumers are no longer shopping entirely online or offline but rather taking a blended approach, using whatever channel best suits their needs. 18 May 2015 Read more >>

      76 percent of South African consumers think face-to-face interactions are being replaced with electronic ones
      Nearly 8-in-10 people in South Africa (76%) believe face-to-face interactions are being replaced with electronic ones, according to a new report released by Nielsen. 13 May 2015 Read more >>

      GDP, population and governance data alone are not enough to predict brand success in Africa
      New report from Nielsen shows hard retail data, consumer needs and behaviour, combined with macro-economic datasets, are better indicators of opportunity and success in African markets. 3 Mar 2015 Read more >>

      Why marketing to consumers, not the masses, is the key to brand success in Africa
      Consumers in sub-Saharan Africa say that advertising, promotion and corporate social responsibility activities have significant influence over their purchase decisions, according to new data released by Nielsen. 4 Dec 2014 Read more >>

      Consumers starting to loosen their belts and spend cautiously on small luxuries 14 Nov 2012 Read more >>

    • Majority of grocery shoppers display strong store and brand loyalty
    • Rising food prices and economic uncertainty driving store brand popularity and decline in non-essential purchases 21 Aug 2012 Read more >>

    • Online consumer confidence in South Africa dipped by three points to 77 in the second quarter of 2012, and is down nine points when compared to the same period last year (Q2 2011), according to global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 24 Jul 2012 Read more >>

    • 45 percent do not rely on financial advisers for personal finance or wealth decisions
    • Cash and debit cards (67%) are the most popular payment options with credit cards not too far behind
    • 16 percent of consumers polled invest in a mandatory retirement fund 19 Jul 2012 Read more >>

    • What do consumers do with their money?
      As Nielsen continues to focus on providing you with information and insights to help enhance your business, they would like to share with you Decoding Global Investment Attitudes, a report based on Nielsen's Global Survey of Investment Attitudes which was released today. 18 Jul 2012 Read more >>

      Nielsen: South African online consumer confidence increased two points in the first quarter 2012
      After remaining flat for two successive quarters in 2011, online consumer confidence in South Africa increased by two points to 80 in the first quarter of 2012. But challenging economic conditions and the rising cost of living expenses has led to online consumers polled, opting to settle debt and put spare cash into savings. 8 May 2012 Read more >>

      2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in ad spending in Q3 2011, many of the world's biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010. 24 Apr 2012 Read more >>

      Consumers in South Africa trust editorial content and companies' branded websites more than any other form of media, according to a recent study by leading global information and measurement company, Nielsen. 19 Sep 2011 Read more >>

      SA mobile subscribers loyal to networks, prefer Nokia handsets - Nielsen's Mobile Insights study
      South Africa's mobile phone consumers are overwhelmingly loyal to their network providers, with 95 percent having been with their current provider for an average of 4.2 years. What's more, 81 percent said they recommend their network providers to friends and family, reinforcing the importance of word-of-mouth and reputation in the mobile industry. These and other findings were released today as part of Nielsen's inaugural Mobile Insights syndicated study in South Africa, which examined consumers' usage of and attitudes towards mobile phones, networks and services. 26 Aug 2011 Read more >>

      South Africans opt to further adjust spending habits to save on household expenses.Rising prices of food, fuel and utility bills are among the major concerns for consumers. 18 Jul 2011 Read more >>

      New Nielsen study examines what women around the world watch and buy, outlook for the future. 1 Jul 2011 Read more >>

      After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in Q1'2011. 24 May 2011 Read more >>

      The global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to USD 503 billion1 based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company (NYSE: NLSN). Strong performance in Asia Pacific, surging growth from emerging consumer regions of Middle East/Africa and Latin America, hefty rebounds from the automotive and financial sectors, and World Cup spending propelled the advertising industry back into positive territory. 13 Apr 2011 Read more >>

      The 2010 World Cup brought the attention of hundreds of millions of soccer fans on South Africa, and unsurprisingly, advertisers followed with significant spending, according to new research from The Nielsen Company. For the entire year, total ad spending was up 18% to R28.7 billion (almost US$ 4 billion). 10 Mar 2011 Read more >>

      Nielsen is proud to be the Research Partner of the Product of the Year initiative. 8 Feb 2011 Read more >>

      Consumer confidence in South Africa fell three points in Q4 quarter-on-quarter, ending the year flat at 84 index points, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. The index hit a high of 88 points in Q2 as the events leading up to the World Cup lifted consumer confidence. Index levels above or below the baseline of 100 points indicate degrees of pessimism or optimism respectively. 25 Jan 2011 Read more >>

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