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Carbon RMP yields strong results for Hive
Hive Digital Media drive over 20% click through rate (CTR) uplift using Carbon revenue management platform (RMP). Carbon's automated and AI-driven audience segmentation surfaced high value audiences to drive above average CTRs and campaign performance for Hive Digital Media advertisers. Hive Digital Media were able to drive an overall average 20% uplift in CTRs by using Carbon as part of their digital strategy, as well as a 255% increase in targetable audiences versus the DMP they previously used. 25 Nov 2021 Read more

Narratiive partners with Carbon to bring next-gen revenue optimization for Publishers in Middle East and South Africa
Narratiive, the audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an innovative AdTech company responsible for developing the first Revenue Management Platform for Publishers. Working together in MENA & South Africa they aim to bring the most comprehensive Publisher focussed DMP, revenue analytics and audience data in a unified offering. 7 Sep 2021 Read more

The power of domestic publishers in the time of the Covid-19 crises [report]
Narratiive's new report shows the total South African traffic across the 'News' category of websites for publishers measured for the period of 26 January 2020 until 26 March 2020. 3 Apr 2020 Read more

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