Homenewsabout usContact UsWebsite
Welcome to the
Maximizer Software Press Office
Maximizer Software Ltd are the leading provider of proven and affordable customer relationship management for sales, marketing and customer service, and being the No 1 player in the Mobile CRM market.
Follow us:

Latest news

Cape Business News and Camsoft: Ensuring a smooth digital transition and great client service
Cape Business News (CBN) is well-known for providing one of the leading business media offerings within South Africa. The company has also been a Camsoft Solutions client for the past 21 years, and believes that its partnership has played an important role in allowing CBN to stay perpetually sharp and at the top of its game. This includes its transformation over the past three years from existing originally as a print-based publication, to becoming an exclusively online publishing offering across four separate digital platforms. 4 Jul 2023 Read more

Service is the bedrock of Camsoft and Maximizer's operational CRM ethos
Camsoft Solutions has been actively involved in supplying, servicing and supporting customer relationship management (CRM) solutions since 1995, and is a certified Maximizer software solution provider. Maximizer, in turn, is an international, world-leading CRM software supplier. Together, Camsoft and Maximizer share the philosophy that 'service is the bedrock of our operational ethos'. 14 Jun 2023 Read more

How a holistic, personalised customer view ensures loyal customers and increased revenue
It is important for a thriving and profitable business to have access to a holistic, 360-degree view of its customers because this gives the company a deeper understanding of its clients as people, including both their behaviours and their needs. This, in turn, allows the business to provide a personalised experience to each and every customer, and allowing them to be treated as unique individuals and not as the polar opposite - impersonal statistics which have been randomly assigned. 12 May 2023 Read more

Organisational fitness and people management: the CRM link
"It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do." 11 Apr 2023 Read more

Artificial intelligence and CRM: a 'future-forward' partnership
As the Internet and social media continue to buzz with discussions around recently-released chatbots that use artificial intelligence (AI) to produce content in a human-like way, so too can the conversation also be broadened to consider the use of AI technology within the customer relationship management (CRM) arena. 10 Mar 2023 Read more

CRM enables organisational fitness for proactive business management within the energy crisis
An effective application of a customer relationship management (CRM) system allows business owners and management to maximise their operations even during major challenges such as the global Covid-19 pandemic - and now, in South Africa, also during the difficulties brought about by the current energy crisis. 13 Feb 2023 Read more

Boosting the team leader: Camsoft unveils Maximizer's Sales Leader Edition
Any good sales leader knows that success comes down to the quality - and performance - of the salespeople. That being said, shouldering the responsibility for a team's sales success can be very onerous and stressful. Customer relationship management (CRM) global leader Maximizer has unveiled a new solution - Sales Leader Edition - specifically designed to assist the sales manager or sales team leader. 3 Feb 2023 Read more

Spring 2022 Maximizer release delivers new Interactions tab, and more
New Interactions tab means all your customer communications are now in one place. 19 Aug 2022 Read more

F-Secure Corporate Security relaunches as WithSecure
The corporate security business of F-Secure has relaunched as a new brand that shares the company's new name WithSecure™. To benefit from the power of diversity, the brand was developed in extensive collaboration with F-Secure employees, reseller partners, and clients. The name reinforces the belief that facing cybersecurity challenges together produces more effective outcomes than trying to protect anything alone. WithSecure™ aims to be the strategic partner for businesses that want measurable security outcomes. 25 Mar 2022 Read more

Webinar on key data protection strategies to prevent cyberattacks
Tuesday, 2 November 11:00am (SAST, South-African time) 19 Oct 2021 Read more

F Secure Elements all-in-one cybersecurity
F-Secure Elements is a cloud platform that delivers everything from vulnerability management and collaboration protection to endpoint protection, and detection and response. These are the four aspects that organisations need to cover the whole security value chain. Using F-Secure Elements allows all of these threat aspects to be made clearly visible and easily managed from a single security console. Elements also provides the clarity, flexibility, and technology that you will need to adapt to changing threats and business needs. It is also easy to manage in-house with a flexible usage-based SaaS option. 4 Oct 2021 Read more

Free webinar recording on key cybersecurity tips for POPIA and Cybercrimes Act
The recording of the joint presentation webinar by cybersecurity specialists from F-Secure and legal firm Webber Wentzel on both the Protection of Personal Information Act (POPIA) and Cybercrimes Act legislation is available to interested parties at no charge. The POPI Act will be coming into effect in South Africa on 1 July 2021 and the Cybercrimes Act has just been signed into existence by South Africa's president with Information Officers at all organisations now needing to register with the Regulator. 30 Jun 2021 Read more

F-Secure ID Protection prevents falling victim to identity theft
Identity theft happens when someone uses another person's identity or personal information, such as their name, social security number, credit card number or online credentials without permission to commit a crime or fraud. Resolving identity theft is not easy. Once information gets exposed, it can stay out there for years. The majority of identity theft incidents originate from cyber criminals exploiting users' weak passwords. It is important to be the first to know if your personal information is exposed online so that you can take control of your online identity and minimize the risk of account takeover. 5 Nov 2020 Read more

Mobile workforce of critical importance now
With the current worldwide coronavirus pandemic resulting in the forced closure of education and public facilities globally and having governments around the world recommending that organisations restrict movement with employees requested to stay at home, mobile workers have never been more important to the survival of businesses. While such measures are undoubtedly sensible and prudent, allowing their staff to fulfil their daily duties outside of the office is unmapped territory for most companies and is typically a scenario that was never planned for. Affected employees are also finding the changes to be a greater culture shock than they had anticipated, leaving them feeling isolated, 'out of the loop' and, in many cases, somewhat chaotic. Unfortunately for South Africa, the reality is that despite the growing range of tools and gadgets that have become available over the last decade with the associated advances in new technologies, very few local businesses have opened their minds to the possibility of an off-site workforce and are finding they unprepared for such an adaptation. 20 Mar 2020 Read more

Have you been pwned?
Ransomware attacks have once again become a major topic of discussion of late with more organisations having reported such breaches in recent months. It appears that no matter what the industry, any organisation with important customer data is getting targeted and will suffer such an attempted attack sooner rather than later, if they haven't already that is. 12 Nov 2019 Read more

F-Secure reveals top two ways most companies breached
Companies are always looking for the new technology that will protect them from cyber attacks with most companies getting breached through one of two ways, and according to F-Secure experts. However neither of these ways has anything to do with zero-day vulnerabilities, which, the experts say, receive much more attention than they're due. 7 Nov 2019 Read more

Webinar on how vulnerability management helps prevent data breaches
Thursday, October 17, at 12-1pm (SA time) 1 Oct 2019 Read more

CRM events in May with Camsoft and Maximizer
Having an effective Customer Relationship Management (CRM) system is becoming ever more critical for businesses today in order to tackle the growing complexity of the modern customer landscape. The cloud has now become the de facto platform for CRM solutions with a sea-change occurring in the last decade when nearly 90% of the solutions were on-premise back in 2008 and now over 90% are cloud-based. The growing mobile workforce is also benefiting a lot more from cloud technology with greater adoption rates of Mobile CRM as a result, enabling workers to meet their sales targets more efficiently and quicker than was previously the case. Business productivity has also improved substantially with the implementation of cloud-based CRM systems with numerous studies reporting on the successes of businesses that have embraced the latest CRM technology. 30 Apr 2019 Read more

Attack traffic up by 32% in 2018
New research from cybersecurity provider F-Secure reports a significant increase in attack traffic in the latter half of 2018. But while attacks are increasing, it seems many companies are struggling with incident detection. 16 Apr 2019 Read more

F-Secure RADAR wins vulnerability award
Cybersecurity company F-Secure continues to receive market recognition for their solutions with their latest accolade being the Champion Award given for their RADAR solution by German research and analyst firm Techconsult. 16 Apr 2019 Read more

More news...