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Was media planning really less precise before AI?

Was media planning really less precise before AI?

Merissa Himraj, Advertising Media Forum 6 May 2024

Joy Richu is on the Cannes Lions See It Be It cohort. Source: Supplied.

#AfricaMonth: Kenyan illustrator, Joy Richu shines spotlight on African creativity

Karabo Ledwaba 6 May 2024

Sbu Sitole is the founder of The Odd Number. Source; LinkedIN.

#Cannes2024: 11 SA creatives on Cannes Lions' Shortlist Jury

Karabo Ledwaba 3 May 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Fine agency is a finalist for their campaign.

South Africa's Fine agency named finalist at NYF Health Awards

2 May 2024

Image supplied. Sasko celebrated Freedom Day with its limited-edition half brown/half white loaf

Sasko’s half brown/half white limited-edition “freedom" loaf a celebration of Freedom Day

2 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source:

ARB ruling finds Crazy Plastics Facebook ad misleading

Karabo Ledwaba 2 May 2024

Is everyone a social media specialist? Unpopular opinion by a head social media specialist

Is everyone a social media specialist? Unpopular opinion by a head social media specialist

Suwilanji Kabwe, Wetpaint Advertising 2 May 2024

As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse

The rise of the new maestros: The challenger brands

Lebo Madiba 30 Apr 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 29 Apr 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Source:

Comic Con Cape Town returns

26 Apr 2024

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