Come in Rostakes - Over !
hie Rostakes .... i need your advice on something, please email me on nhlafrica@yahoo.com 13 Dec 2006
Cost of copyrighted music and models in ads
How much does it cost to use copyrighted music on an ad, plus how much does a regular model in an ad cost? I have seen ads with over 30 people in them. 13 Dec 2006
Salaries in the design/advertising/digital Industry - how do you know what to pay?
How do you know what to pay your staff, what is a good starting salary, when do you give a raise etc etc? 6 Dec 2006
Old school advertising
There is a billboard on the corner of Rivonia and Katherine streets for a strip club touting it as a great business lunch venue. Isn't it time we acknowledged that strip clubs aren't places to conduct business - but are rather entertainment venues? 6 Dec 2006
Do I miss something in the new Iburst TV ad?
The new Iburst TV ad does not (unless I am missing something) show that going wireless is such a good idea. 28 Nov 2006
The coffee is black and cannot be smelt!
The new survey by the University of Cape Town's Unilever Institute finds black people think that agencies ads directed at them sucks!!! 27 Nov 2006
No to Mo the Meerkat
Can I really be the only one moved to homicidal dislike by Vodacom's creepy meerkat? 27 Nov 2006
Presenting creative ideas during pitches
A Cape-based medium sized FMCG company recently asked a few agencies to pitch. Problem is, they insisted on seeing creative work/ideas during the pitch. One agency would get the account but would have all these ideas to work with.
Ripped off by traffic department
FNB asked us if we believe in the value of values, but time and time again it seems that the people that don't believe in them are the one's that thrive. 24 Nov 2006
Fake ads. Worth the reward?
Should one idiot (let's call him the client) be able to stop a great idea? 26 Oct 2006
Are we missing a trick?
Once upon a time a great ad that won awards influenced sales and changed marketing. Today ads that 'creatives' switch off influence sales, and win marketing/branding awards. Are we as aspiring creatives missing the boat that Mo the Meerkat sailed in on? 15 Aug 2006
Ford rugby field?
Our population is 80% football crazy and only 20% rugby fanatics and yet Ford's latest TV ad targets the 20%? 10 Jul 2006
Why the 99c pricing policy?
Since the demise of the 1 and 2 cent coins, why do retailers still advertise goods with 99c tagged on the end? 3 Jul 2006
Tap ads damaging the brand?
The new Isca tap ad campaign currently on TV shows taps "so good you won't want to do certain things in front of them" - or some other lame line. Am I alone in thinking that they are damaging the image of the brand? 16 May 2006
Help: How does one disconnect from the ad world and become normal again?
I've been in the industry for many years and feel as though it has changed me for the worse! 14 May 2006
Same character over and over in ads - dangerous?
I sometimes find that in such ads, one ends up paying attention to the character and not what is being advertised. 28 Feb 2006
Should audiences be warned about ''hidden'' or ''stealth'' advertising?
The Writers Guild of America, with backing from the Screen Actors Guild, has called for a code of conduct to govern the growing trend of hidden advertising in TV shows and films. 24 Jan 2006
Billboards taking over the suburbs
Are we allowing our suburbs to be overtaken by billboards and ad poles and is there a line to what should be advertised on them? 10 Jan 2006
Outsurance ad misleading
At first glance an Outsurance ad that appeared on the front page of The Star on 29 August and on the inside back cover of the August issue of Car Magazine looked like a great offer. 31 Aug 2005
Nonsense or rubbish?
Do we care what words really mean nowadays or has English lost its nuances as part of the dumbing down? 14 Aug 2005
46 hours of annoying advertising
Is it just me or are the marketers of impotence medication getting a little too... in your face? 24 Jul 2005
Dodgy international ads
There's a lot of really crappy international spots on tv these days. Why can't agencies sell original work instead of dodgy international ads? 18 Jul 2005
Change in advertising in South Africa
What is it exactly that has changed in South African advertising and what are the main causes for these changes? 7 Jul 2005
Why is experience discarded?
Despite the home coming revolution, we senior experienced creatives are no longer considered for employment. 26 Jun 2005
What is up with those Good Hope Ads?
The ad is made up of a variety of scenes with fit, sexy(?) women performing various suggestive activities to a ludicrous soundtrack on a fishing boat. 14 Jun 2005
Student Advertising
The student market is a huge source of revenue yet to get companies to advertise to them is often difficult. Any reason? 16 May 2005
What marketing mix is best for me?
I'm a business owner and have a feeling our marketing can be much more effective if I transfer some of my media spend to something else, but what? The options are overwhelming: 12 May 2005
The Loeries
Now that the immediate shock of the new Loeries Awards 2005 venue being announced as Margate is over, is anyone actually going to make the best of it and go and have a fabulous time? 28 Apr 2005
