VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Dodgy international ads
There's a lot of really crappy international spots on tv these days. Why can't agencies sell original work instead of dodgy international ads?
It's not doing anyone any good, including agencies, clients,
consumers, or the production industry.
Some countries have limitations on flighting international commercials. If SA is so excited about developing local business, and media culture, why haven't we done the same?
