Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Senior Art Director Remote within South Africa
- Video Director & Social Media Content Creator Johannesburg
- Social Media Specialist Johannesburg
- SEO Strategist Cape Town
- Senior Copywriter Remote within South Africa
- Lead Generator Edenvale
- Community Manager Johannesburg
- Graphic Designer Cape Town
- Media Sales Trainee Executive Sandton
- Sales and Partnerships Executive Johannesburg
Change in advertising in South Africa
What is it exactly that has changed in South African advertising and what are the main causes for these changes?
When I look at an advert of 20 years ago and one of today in south africa, I see distinct differences, yet some are subtle and hard to define. Generally, more visuals and less text many companies have tried to "Africanise" themselves to appeal to a wider target market, but it is apparent that the approach has changed, for example emphasis is made on emotion and personal gains related to the transaction or product that are not apparent in ads of 20 years ago.
Is our country simply following European trends, or is there a unique development that is made up of more subtle changes in technique, approach and mood?
