Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Account Manager Snr Cape Town
- Account Manager Marketing George
- Marketing Specialist George
- Graphic Designer Cape Town
- Growth Strategist Sandown
- Personal Assistant Cape Town
- Bookkeeper Cape Town
- Digital Marketing Specialist Durban
- Senior Media Sales Executive Johannesburg
- Mid-Weight Copywriter Cape Town
What is up with those Good Hope Ads?
The ad is made up of a variety of scenes with fit, sexy(?) women performing various suggestive activities to a ludicrous soundtrack on a fishing boat.
This culminates in one of the women tattooing a guy with the payoff line 'it's all good'? What is all good? The station? The boat? The tattoo? How is this meant to reflect favourably on the brand? Women find it puzzling at best and offensive at worst. Men appreciate some eye candy but so what, is Good Hope now using a sex sells strategy?
What say you?
