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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
What is up with those Good Hope Ads?
The ad is made up of a variety of scenes with fit, sexy(?) women performing various suggestive activities to a ludicrous soundtrack on a fishing boat.
This culminates in one of the women tattooing a guy with the payoff line 'it's all good'? What is all good? The station? The boat? The tattoo? How is this meant to reflect favourably on the brand? Women find it puzzling at best and offensive at worst. Men appreciate some eye candy but so what, is Good Hope now using a sex sells strategy?
What say you?
