Trending
African universities can do more than teach and research: They can drive social change
A Surmeier, A Lashitew, B Bangeni, D Littlewood, G Nomdo, K Behari-Leak and P Awor
Advertise your job vacancies
Subscribe & Follow
WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior PPC Manager Johannesburg
- Digital Account Manager/ Account Manager Johannesburg
- Business Operations Manager Johannesburg
- Freelance Account Manager Cape Town
- Mid-level Copywriter Durban
- Junior Multimedia Designer Durban
- Mid-level Multimedia Designer Durban
- Junior Copywriter Cape Town
- Account Director Cape Town
- Mid-Weight Designer Cape Town
What is up with those Good Hope Ads?
The ad is made up of a variety of scenes with fit, sexy(?) women performing various suggestive activities to a ludicrous soundtrack on a fishing boat.
This culminates in one of the women tattooing a guy with the payoff line 'it's all good'? What is all good? The station? The boat? The tattoo? How is this meant to reflect favourably on the brand? Women find it puzzling at best and offensive at worst. Men appreciate some eye candy but so what, is Good Hope now using a sex sells strategy?
What say you?
Share this forum
