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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital Content Creator Cape Town
- Social Media Specialist Johannesburg
- Group Head Cape Town
- Midlevel Social Media Manager Durban
- Mid-weight designer Cape Town
- Social Paid Media Specialist Johannesburg
- Snr Agency Client Service/Account Manager Pretoria
- Chief Executive Officer Sandton
- Multi-Media Journalist Durban
- Account Director Cape Town
What is up with those Good Hope Ads?
The ad is made up of a variety of scenes with fit, sexy(?) women performing various suggestive activities to a ludicrous soundtrack on a fishing boat.
This culminates in one of the women tattooing a guy with the payoff line 'it's all good'? What is all good? The station? The boat? The tattoo? How is this meant to reflect favourably on the brand? Women find it puzzling at best and offensive at worst. Men appreciate some eye candy but so what, is Good Hope now using a sex sells strategy?
What say you?
