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The Nedbank IMC 2020, a first-of-its-kind virtual marketing conference
The Nedbank IMC 2020, a first-of-its-kind virtual marketing conference

Ole!Connect attended the first ever virtual IMC Conference on 24 July 2020. Read about our takings from the day...

Issued by Ole!Connect 21 Aug 2020

The Nedbank IMC 2020 sets benchmark with virtual conference
The Nedbank IMC 2020 sets benchmark with virtual conference

Originally scheduled to take place in March 2020, the sold-out Nedbank IMC 2020 went virtual on 24 July as the first-of-its-kind virtual marketing conference in Africa...

Issued by IMC Conference 31 Jul 2020

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]
#NedbankIMC2020: Advanced TV, what you need to know to work it

CEO of DStv Media Sales, Fahmeeda Cassim Surtee elaborates on what exactly advanced TV is and how marketers should adapt and be more addressable in their approach...

By Juanita Pienaar 30 Jul 2020

CEO of DStv Media Sales, Fahmeeda Cassim Surtee presenting at the Nedbank IMC Conference.
#NedbankIMC2020: Advanced TV, what you need to know to work it

CEO of DStv Media Sales, Fahmeeda Cassim Surtee's presentation focused on what advanced TV really is, how the TV landscape is changing and what this means for marketers...

By Juanita Pienaar 29 Jul 2020

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 2]
#NedbankIMC2020: Marketing works... but what about during the pandemic

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...

By Juanita Pienaar 28 Jul 2020

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 1]
#NedbankIMC2020: Marketing works... but what about during the pandemic

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...

By Juanita Pienaar 27 Jul 2020

#NedbankIMC2020: Andy Rice's four-box model for effective brand strategy
#NedbankIMC2020: Andy Rice's four-box model for effective brand strategy

The first speaker at the Nedbank IMC 2020 conference was none other than long-time industry veteran and brand strategy consultant Andy Rice, sharing learnings for establishing a successful, sustainable, change-resistant brand...

By Jessica Tennant 27 Jul 2020

Pepe Marais opens Nedbank IMC 2020, makes a case for creativity
Pepe Marais opens Nedbank IMC 2020, makes a case for creativity

Master of ceremonies Pepe Marais, co-founder and group CCO of Joe Public United, welcomed a virtual audience of Nedbank IMC 2020 delegates on behalf of Dale Hefer, CEO of the Integrated Marketing Conference (IMC) and Khensani Nobanda, group executive: Marketing at Nedbank...

By Jessica Tennant 24 Jul 2020

#BehindtheSelfie with... Nthabiseng Matshekga, executive head: Group Marketing at Nedbank
#BehindtheSelfie with... Nthabiseng Matshekga, executive head: Group Marketing at Nedbank

We go behind the selfie with Nthabiseng Matshekga, executive head: Group Marketing at Nedbank and #NedbankIMC2020 speaker...

By Jessica Tennant 22 Jul 2020

#BehindtheSelfie with... Lee Den Hond, CEO at Blue Platinum Events
#BehindtheSelfie with... Lee Den Hond, CEO at Blue Platinum Events

We go behind the selfie with Lee Den Hond, CEO at Blue Platinum Events and #NedbankIMC2020 speaker...

By Jessica Tennant 15 Jul 2020

#BehindtheSelfie with... Zumi Njongwe, consumer communication and excellence director at Nestlé
#BehindtheSelfie with... Zumi Njongwe, consumer communication and excellence director at Nestlé

We go behind the selfie with Zumi Njongwe, consumer communication and excellence director at Nestlé East and Southern Africa and #NedbankIMC2020 speaker...

By Jessica Tennant 8 Jul 2020

The Nedbank IMC 2020 virtual conference gains traction
The Nedbank IMC 2020 virtual conference gains traction

With less than a month until the virtual Nedbank IMC 2020, the organisers of the marketing event are excited about the take-up of the new format. The marketing conference will take place virtually on Friday, 24 July 2020...

Issued by IMC Conference 7 Jul 2020

The Nedbank IMC Conference 2020 goes virtual
The Nedbank IMC Conference 2020 goes virtual

It has been decided that the formerly sold-out Nedbank IMC 2020 will go virtual on 24 July 2020. The conference was originally due to take place on 19 March but, due to the lockdown, had to be postponed. This will be a first-of-its-kind virtual marketing conference in South Africa...

Issued by IMC Conference 1 Jun 2020

The Nedbank IMC Conference 2020 has been postponed
The Nedbank IMC Conference 2020 has been postponed

In keeping with the president's address last night and the cabinet guidelines regarding Covid-19, the Nedbank IMC 2020 has been postponed...

Issued by IMC Conference 16 Mar 2020

#BehindtheSelfie with... Qingqile 'WingWing' Mdlulwa, CCO at The Whole Idea
#BehindtheSelfie with... Qingqile 'WingWing' Mdlulwa, CCO at The Whole Idea

This week, we go behind the selfie with former Loeries chair Qingqile 'WingWing' Mdlulwa, now founder and chief creative officer at creative brand consultancy The Whole Idea, as well as #NedbankIMC2020 speaker...

By Leigh Andrews 26 Feb 2020

2020 Bookmark Awards finalists are announced
2020 Bookmark Awards finalists are announced

The IAB SA has announced the finalists for the 12th Annual Bookmark Awards being held at The Galleria in Sandton on Thursday, 19 March 2020...

Issued by IAB South Africa 24 Feb 2020

#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio
#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio

This week, we go behind the selfie with professor Doug De Villiers, Deloitte Consulting's Africa advertising, marketing and commerce leader, as well as #NedbankIMC2020 speaker...

By Leigh Andrews 19 Feb 2020

#BehindtheSelfie with... Amanda Cromhout, founder and CEO of Truth Customer Leadership
#BehindtheSelfie with... Amanda Cromhout, founder and CEO of Truth Customer Leadership

This week, we go #BehindtheSelfie with Amanda Cromhout, founder and CEO of Truth Customer Leadership and Emerce Commerce, as well as #NedbankIMC2020 speaker...

By Leigh Andrews 12 Feb 2020

Machado is the real Burger King. Selfie as proof!
#BehindtheSelfie with... Fernando Machado, Global CMO at Burger King

This week, we go #BehindtheSelfie with Fernando Machado, global chief marketing officer at Burger King and #NedbankIMC2020 keynote speaker...

By Leigh Andrews 5 Feb 2020

It's time for the youth to tell us how to work it
It's time for the youth to tell us how to work it

In partnership with Brave Group, the Nedbank IMC is calling on youngsters (25 and under) to put on a brave face and tell marketers how they could make their marketing more youth-relevant...

Issued by IMC Conference 23 Jan 2020

Dale Hefer, Integrated Marketing Conference (IMC) CEO.
#BizTrends2020: The need to prove that marketing is business™

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; it's A LOT of rands...

By Dale Hefer 17 Jan 2020

Does creativity work?
Does creativity work?

Is 'creativity' a buzzword or a real marketing commodity? We posed some 'creative' questions to three top heavyweights - all of whom are speakers at the Nedbank IMC 2020 happening at the Galleria in Sandton on 19 March, next year...

Issued by IMC Conference 4 Dec 2019

2020 Bookmark Awards Special Honours Category still open for IAB SA members (and they are free to enter)
2020 Bookmark Awards Special Honours Category still open for IAB SA members (and they are free to enter)

The Bookmarks Special Honours Category is where the industry recognises those individuals, skills and companies that have gone beyond the benchmark in digital...

Issued by IAB South Africa 28 Nov 2019

2020 Bookmark Awards judges are announced
2020 Bookmark Awards judges are announced

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2020...

Issued by IAB South Africa 14 Nov 2019

First Nedbank IMC Bursary winners are working it
First Nedbank IMC Bursary winners are working it

"I am working hard and loving marketing," says Marang Nwako, one of the two winners of the 2019 Nedbank IMC Bursary Programme in which she won a full bursary to study a marketing diploma...

Issued by IMC Conference 14 Nov 2019

Marketing works. If you take action.
Marketing works. If you take action.

At a time when advertising has been rated below politics as a trustworthy profession and when, according to a recent survey, 77% of brands wouldn't be missed if they disappeared overnight, can brands still prosper?..

Issued by IMC Conference 8 Oct 2019

Entries are now open for the 2020 Bookmark Awards
Entries are now open for the 2020 Bookmark Awards

The 2020 IAB SA Bookmark Awards are open for entries. With a focus on digital excellence, tangible business impact, and a simplified entry process, this industry award is poised to represent the best in digital for 2020...

Issued by IAB South Africa 3 Oct 2019

The Bookmark Awards 2020 Jury President announced
The Bookmark Awards 2020 Jury President announced

The IAB SA Bookmark Awards has announced Andrea Quaye, Vice President of Marketing at Anheuser-Busch InBev, as the 2020/2021 Jury President...

Issued by IAB South Africa 27 Sep 2019

Paula Hulley, Khensani Nobanda and Dale Hefer. Image supplied.
#BREAKINGNEWS: IAB SA to endorse Nedbank IMC Conference 2020

IAB SA CEO Paula Hulley, this week, announced the synergistic collaboration between the organisation representing the interests of the South African digital industry and the Nedbank IMC Conference in 2020...

19 Sep 2019

Marketing works. Work it.
Marketing works. Work it.

Why doesn't marketing sit with the grown-ups around the boardroom table?..

Issued by IMC Conference 29 Aug 2019

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