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    Tunnel vision of funnel vision?
    Tunnel vision of funnel vision? 
    Source:
    The power of customer-centricity: Building profitability in SMEs

    By Natalie Van Der Merwe & James Guthrie 20 May 2024

    5 tips to build personalised engagement with your customers
    5 tips to build personalised engagement with your customers

    16 May 2024

    Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country
    CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

    12 Dec 2023

    Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX
    Developing advanced attribution models for the entire customer journey - online to offline

      7 Dec 2023

    African tech earns international award in Berlin
    African tech earns international award in Berlin

    Helm  1 Dec 2023

    Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
    #AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

      30 Nov 2023

    Source: © 123rf Adrian Whines of Brand DNA Brandspace Activation, says fuel stations are brand temples that play pivotal roles in defining the customer experience
    Fuel stations: More than pumps and prices - brand temples for CX

      30 Nov 2023

    The power of geospatial data to enhance KYC and customer service in banking
    The power of geospatial data to enhance KYC and customer service in banking

    , AfriGIS  27 Nov 2023

    Smail takes no small steps as Everlytic’s new head of channel sales
    Smail takes no small steps as Everlytic’s new head of channel sales

    , Everlytic  27 Nov 2023

    Bluegrass successfully transforms Kenya Airways website
    Bluegrass successfully transforms Kenya Airways website

    Bluegrass Digital  22 Nov 2023

    Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC
    Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

    Joe Public  17 Nov 2023

    A roadmap for marketing personalisation success
    A roadmap for marketing personalisation success

    Bluegrass Digital  16 Nov 2023

    Robert Joubert, CEO of Boomerang SA
    Taking a human-centric approach to bringing AI into the call centre

      8 Nov 2023

    Source:
    Empathetic design: Going beyond aesthetics to create meaningful user experiences

    7 Nov 2023

    An open letter to Facebook from a very frustrated marketer
    An open letter to Facebook from a very frustrated marketer

      6 Nov 2023

    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index
    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index

    Ask Afrika  26 Oct 2023

    Keira Burton Mongezi Mtati, brand strategist at Rogerwilco says customers give away data about themselves every time they are online
    5 tips to leverage data-driven insights to understand your audience

      25 Oct 2023

    Image supplied. Oral healthcare brand, Aquafresh has positioned its latest campaign Every day can be a big day based on the insight that everyday confidence can begin with good oral health
    #BehindtheCampaign: Aquafresh's "Today is going to be a big day''

    24 Oct 2023

    Why qualitative data is key to unleashing great customer experiences
    Why qualitative data is key to unleashing great customer experiences

      24 Oct 2023

    The evolution of customer loyalty programmes
    The evolution of customer loyalty programmes

      24 Oct 2023

    Exah and Lucky Beard team up to offer data-driven marketing solutions
    Exah and Lucky Beard team up to offer data-driven marketing solutions

    19 Oct 2023

    Source: © Accenture In its 17th Year, Accenture Song’s bellwether report identifies five global macro trends and provides guidance for businesses
    5 Global macro trends to guide business going forward

    19 Oct 2023

    Source: Stash Media Ogilvy South Africa, Cape Town has won another Bronze in the latest round of the London International Awards
    Another Bronze for Ogilvy SA at the LIA

      17 Oct 2023

    Source: © 123rf What can mobile service providers do to strengthen the satisfaction level of their customer base, thereby ensuring their customers’ future commitment and loyalty?
    4 ways to increase prepaid users' CX and satisfaction

      13 Oct 2023

    Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success
    Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

    Ask Afrika  10 Oct 2023

    Navigating the retail jungle: From e-commerce to brick and mortar
    Navigating the retail jungle: From e-commerce to brick and mortar

    6 Oct 2023

    Helm and DStv win big at the New Gen Awards
    Helm and DStv win big at the New Gen Awards

    Helm  2 Oct 2023

    Human8 appoints Camille Nicita as new global CEO
    Human8 appoints Camille Nicita as new global CEO

    Human8  29 Sep 2023

    Gustav Praekelt and Dawood Patel. Source: Supplied
    Helm transitions to employee ownership, empowers staff with major stake

    26 Sep 2023

    Digital transformation brings new value to the customer experience
    Digital transformation brings new value to the customer experience

      22 Sep 2023

    Unlocking collaboration for exceptional customer experience
    Unlocking collaboration for exceptional customer experience

      19 Sep 2023

    How South Africans rate their loyalty programmes
    How South Africans rate their loyalty programmes

    , Kantar  19 Sep 2023

    Show more

    More news

    Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX
    Developing advanced attribution models for the entire customer journey - online to offline

     7 Dec 2023

    African tech earns international award in Berlin
    African tech earns international award in Berlin

     1 Dec 2023

    Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
    #AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

     30 Nov 2023

    Source: © 123rf Adrian Whines of Brand DNA Brandspace Activation, says fuel stations are brand temples that play pivotal roles in defining the customer experience
    Fuel stations: More than pumps and prices - brand temples for CX

     30 Nov 2023

    The power of geospatial data to enhance KYC and customer service in banking
    The power of geospatial data to enhance KYC and customer service in banking

    ,  27 Nov 2023

    Smail takes no small steps as Everlytic’s new head of channel sales
    Smail takes no small steps as Everlytic’s new head of channel sales

    ,  27 Nov 2023

    Bluegrass successfully transforms Kenya Airways website
    Bluegrass successfully transforms Kenya Airways website

     22 Nov 2023

    Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC
    Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

     17 Nov 2023

    A roadmap for marketing personalisation success
    A roadmap for marketing personalisation success

     16 Nov 2023

    Robert Joubert, CEO of Boomerang SA
    Taking a human-centric approach to bringing AI into the call centre

     8 Nov 2023

    Source:
    Empathetic design: Going beyond aesthetics to create meaningful user experiences

    7 Nov 2023

    An open letter to Facebook from a very frustrated marketer
    An open letter to Facebook from a very frustrated marketer

     6 Nov 2023

    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index
    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index

     26 Oct 2023

    Keira Burton Mongezi Mtati, brand strategist at Rogerwilco says customers give away data about themselves every time they are online
    5 tips to leverage data-driven insights to understand your audience

     25 Oct 2023

    Image supplied. Oral healthcare brand, Aquafresh has positioned its latest campaign Every day can be a big day based on the insight that everyday confidence can begin with good oral health
    #BehindtheCampaign: Aquafresh's "Today is going to be a big day''

    24 Oct 2023

    Why qualitative data is key to unleashing great customer experiences
    Why qualitative data is key to unleashing great customer experiences

     24 Oct 2023

    The evolution of customer loyalty programmes
    The evolution of customer loyalty programmes

     24 Oct 2023

    Exah and Lucky Beard team up to offer data-driven marketing solutions
    Exah and Lucky Beard team up to offer data-driven marketing solutions

    19 Oct 2023

    Source: © Accenture In its 17th Year, Accenture Song’s bellwether report identifies five global macro trends and provides guidance for businesses
    5 Global macro trends to guide business going forward

    19 Oct 2023

    Source: Stash Media Ogilvy South Africa, Cape Town has won another Bronze in the latest round of the London International Awards
    Another Bronze for Ogilvy SA at the LIA

     17 Oct 2023

    Source: © 123rf What can mobile service providers do to strengthen the satisfaction level of their customer base, thereby ensuring their customers’ future commitment and loyalty?
    4 ways to increase prepaid users' CX and satisfaction

     13 Oct 2023

    Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success
    Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

     10 Oct 2023

    Navigating the retail jungle: From e-commerce to brick and mortar
    Navigating the retail jungle: From e-commerce to brick and mortar

    6 Oct 2023

    Helm and DStv win big at the New Gen Awards
    Helm and DStv win big at the New Gen Awards

     2 Oct 2023

    Human8 appoints Camille Nicita as new global CEO
    Human8 appoints Camille Nicita as new global CEO

     29 Sep 2023

    Gustav Praekelt and Dawood Patel. Source: Supplied
    Helm transitions to employee ownership, empowers staff with major stake

    26 Sep 2023

    Digital transformation brings new value to the customer experience
    Digital transformation brings new value to the customer experience

     22 Sep 2023

    Unlocking collaboration for exceptional customer experience
    Unlocking collaboration for exceptional customer experience

     19 Sep 2023

    How South Africans rate their loyalty programmes
    How South Africans rate their loyalty programmes

    ,  19 Sep 2023

    Convenience is the name of the game for Gen Z consumers
    Convenience is the name of the game for Gen Z consumers

    12 Sep 2023

    Carl Thomen is the product marketing lead at Peach Payments. Source: Supplied.
    #BehindtheBrandManager: Carl Thomen, product marketing lead at Peach Payments

     11 Sep 2023

    Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape
    Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape

     6 Sep 2023

    Source: © 123rf Appointment-based shopping is best suited for retailers who sell high-end or luxury products, such as jewellery, fashion, or beauty products
    The benefits and challenges of appointment-based shopping

     30 Aug 2023

    Image supplied. Micha Suarez De Koning, CTIO at Sprout Performance Partners, gives three tips to boost your data-driven marketing efforts
    3 Tips to boost your data-driven marketing efforts

    28 Aug 2023

    Source:
    Digital advertising group Aleph launches payment unit

    18 Aug 2023

    Source: © 123rf In South Africa's retail environment, data is still an untapped opportunity, yet it can revolutionise retail
    Data an untapped opportunity in retail with potential to revolutionise the sector

     18 Aug 2023

    Image supplied. CEM Africa 2023 takes place today and tomorrow in Cape Town.
    #CEMAfrica2023: AI's impact on CX takes centre stage

    15 Aug 2023

    Mark Mwongela, sales development director for PayPal, Africa.
    PayPal's 4 tips to enhance buyer experience on payment platforms

    10 Aug 2023

    Source: © 123rf Generative AI is opening up major opportunities for CX professionals
    Research shows generative AI set to transform CX

    2 Aug 2023

    Source:
    Comp Commission challenges Takealot, Google, Uber Eats and Mr D Food

     1 Aug 2023

    Show more

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