Marketing & Media News

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Midweight Graphic Designer Fourways, Johannesburg
Sales Representative Pretoria
General Manager Cape Town
Finance Manager Cape Town
Motoring Journalist Pretoria
Journalist Centurion

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

Kagiso Connect appoints new strategic digital growth and revenue partner

Megapro appoints general manager for rugby

More...Submit a person

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

Liesl Lategan. Source: Supplied.

#CannesLions2026: Spitfire's Liesl Lategan selected for SIBI programme

Source:

SportyTV bags rights to stream Fifa World Cup 2026 in SA

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand SummitKarabo Ledwaba

From left, Shoeshoe Qhu (MDDA CEO), Prof Pamela Maseko (Executive Dean) and Moipane Malefane, MDDA Board Member. Source: NMU.

NMU launches an industry ready media agency lab

Harley-Davidson launches Ride. Source: Harley-Davidson.

Harley-Davidson refreshes brand

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

Global sports analytics leader Futures expands into Africa with CSA partnership

Global sports analytics leader Futures expands into Africa with CSA partnershipOctagon

Source:

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do itAnne Hardy and Giancarlo Fedeli

Source:

SportyTV bags rights to stream Fifa World Cup 2026 in SA

19 hours

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand Summit

By Karabo Ledwaba 20 hours

More news

Pepsi, driven and delivered by BevCo to every corner of South Africa

Pepsi, driven and delivered by BevCo to every corner of South Africa

Razor Media 21 Sep 2022

Source:

Joburg Film Festival opens registrations for youth programme

21 Sep 2022

Source:

Here are the Avbob community journalist awards finalists!

21 Sep 2022

Hope Reef is part of a new project that pet food Sheba is embarking on, to help regrow coral reef and won many awards at the recent Cannes Lions 2022

Is doing good really so bad?

Mike Barnwell 21 Sep 2022

Image supplied. Candice Goodman, a non-executive board member of the DMASA, and head of the Assegai Awards working group

The Assegai Awards sharpens its spear as direct marketing evolves

Danette Breitenbach 21 Sep 2022

Source: ©Laura Lee Moreau

Media training programme launches for African experts

21 Sep 2022

Adidas x Thebe Magugu Finding Beauty through wall murals

Adidas x Thebe Magugu Finding Beauty through wall murals

Owakhe Media 21 Sep 2022

New showreel: An inside look at So Interactive's striking creative over the years

New showreel: An inside look at So Interactive's striking creative over the years

So Interactive 21 Sep 2022

Jacaranda FM announces the winner of #HerPerfectPitch campaign

Jacaranda FM announces the winner of #HerPerfectPitch campaign

Jacaranda FM 21 Sep 2022

FMCG specialist Kylie Fitzpatrick joins Verve as global team expands

FMCG specialist Kylie Fitzpatrick joins Verve as global team expands

VERVE 21 Sep 2022

Former head writer and content strategist of Edelman Africa joins APO Group

Former head writer and content strategist of Edelman Africa joins APO Group

APO Group 21 Sep 2022

LISTEN: Celebrate Deaf Awareness Month with Wits Plus

LISTEN: Celebrate Deaf Awareness Month with Wits Plus

Wits Plus 20 Sep 2022

Source:

European Film Festival returns in hybrid form

20 Sep 2022

Left to right: Monique Nelson, Natalie Lam, Mariana O'Kelly, Debbie Vandeven, Karin Onsager-Birch, Esra Gülmen and Allan Sperling

All about the DStv International Seminar of Creativity speakers

20 Sep 2022

Source:

Loadshedding affecting digital marketing ROI

Mark-Anthony Goncalves 20 Sep 2022

Image supplied. Loyiso Twala, McCann Joburg chief creative officer: “How do I celebrate the heritage of my target audience?”

Heritage: It's who I am, so speak to me according

Loyiso Twala 20 Sep 2022

New BMW brand campaign embodies rebellious joy

VML 20 Sep 2022

APO Group appoints former PwC South Africa head of media relations as its content development specialist

APO Group appoints former PwC South Africa head of media relations as its content development specialist

APO Group 20 Sep 2022

Source: © Super Straho with the launch of Amazon in South Africa next year, local brands need to be prepared

Brands can't ignore Amazon - here are some hard lessons from abroad

20 Sep 2022

Roots 8.0 launch 2022

Roots 8.0 launch 2022

Caxton Media 20 Sep 2022

ESPN Africa and Koodoo.co.za sign boxing sponsorship

ESPN Africa and Koodoo.co.za sign boxing sponsorship

The Walt Disney Company Africa 20 Sep 2022

Image supplied. South Africans are shopping at fewer retailers but spending more per trip

5 trends influencing the retail landscape

Michael Smollan 19 Sep 2022

Image supplied. The 5 FM 5 Drive team in Mossel Bay at a desalination plant on the Heritage Tour

Behind the scenes with the 5FM 5 Drive Heritage Tour

19 Sep 2022

Source:

6 ways you can market to a zoomer tourist

Kerry Hayes 19 Sep 2022

#OrchidsandOnions: The message in the marketing

#OrchidsandOnions: The message in the marketing

Brendan Seery 19 Sep 2022

Source © Jacek Sopotnicki Nairobi, Kenya's captial city

William Ruto vs Kenya's media: democracy is at stake

19 Sep 2022

Picture Supplied.

New Frame journalists win Nat Nakasa Award

19 Sep 2022

Cutting-edge storytelling uncovers history hidden for over a century

Cutting-edge storytelling uncovers history hidden for over a century

Howard Audio 19 Sep 2022

Dentsu SA celebrates rising star - Clare Trafankowska

Dentsu SA celebrates rising star - Clare Trafankowska

Dentsu 19 Sep 2022

Source: Jason Goodman © Briefing freelance creatives properly by agencies is imperative

What freelancers and agencies want to tell each other

Belinda Murray 16 Sep 2022

Africa news

Source: ©Laura Lee Moreau

Media training programme launches for African experts

21 Sep 2022

Source © Jacek Sopotnicki Nairobi, Kenya's captial city

William Ruto vs Kenya's media: democracy is at stake

19 Sep 2022

Yeezy Gap Round Jacket floating projection in Los Angeles. Source: Gap

Kanye West pulls plug on Yeezy Gap partnership

16 Sep 2022

Yvon Chouinard, Patagonia founder. Source: Patagonia

Patagonia founder gives company away - 'Earth is now our only shareholder'

16 Sep 2022

Let's do Biz