Marketing & Media News

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Content Growth Lead Cape Town
Digitally Savy Project Manager Cape Town
Digital Designer Centurion
Midweight Graphic Designer Fourways, Johannesburg
Sales Representative Pretoria
General Manager Cape Town

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

Kagiso Connect appoints new strategic digital growth and revenue partner

Megapro appoints general manager for rugby

More...Submit a person

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

Source:

The Pitcher Awards 2026 unveils dynamic jury

Liesl Lategan. Source: Supplied.

#CannesLions2026: Spitfire's Liesl Lategan selected for SIBI programme

Source:

SportyTV bags rights to stream Fifa World Cup 2026 in SA

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand SummitKarabo Ledwaba

From left, Shoeshoe Qhu (MDDA CEO), Prof Pamela Maseko (Executive Dean) and Moipane Malefane, MDDA Board Member. Source: NMU.

NMU launches an industry ready media agency lab

Harley-Davidson launches Ride. Source: Harley-Davidson.

Harley-Davidson refreshes brand

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

Global sports analytics leader Futures expands into Africa with CSA partnership

Global sports analytics leader Futures expands into Africa with CSA partnershipOctagon

Source:

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do itAnne Hardy and Giancarlo Fedeli

Liesl Lategan. Source: Supplied.

#CannesLions2026: Spitfire's Liesl Lategan selected for SIBI programme

21 hours

Source:

SportyTV bags rights to stream Fifa World Cup 2026 in SA

23 hours

More news

Screengrab from the Clicks website.

How conducting solid research could have prevented the Clicks fiasco

Percy Shangase 7 Sep 2020

#PulpNonFiction: Beware of permanent solutions for temporary problems

#PulpNonFiction: Beware of permanent solutions for temporary problems

Bronwyn Williams 7 Sep 2020

Racist Clicks haircare campaign leads to backlash and picketing

Racist Clicks haircare campaign leads to backlash and picketing

7 Sep 2020

Image source: .

Five common mistakes marketers make in attributing conversions

Grant Lapping 7 Sep 2020

Daily Maverick CEO, Styli Charalambous.

Daily Maverick 168 pilot edition well-received

7 Sep 2020

Save this date! Loeries Creative Week to broadcast from 16 to 21 November 2020

Save this date! Loeries Creative Week to broadcast from 16 to 21 November 2020

Loeries 7 Sep 2020

What is shaping culture? Commuting

What is shaping culture? Commuting

Brett Rogers 7 Sep 2020

Evaluating agency credentials: What turns clients' heads

Evaluating agency credentials: What turns clients' heads

DMASA 7 Sep 2020

#AfricaBrandSummit: Enter a positive image of Africa

#AfricaBrandSummit: Enter a positive image of Africa

7 Sep 2020

Young robot designer inspires learners with sanitiser superhero

Young robot designer inspires learners with sanitiser superhero

YehBaby Marketing Creatives 7 Sep 2020

Tractor partners with local NGOs to uplift the spirit of ubuntu and spread awareness

Tractor partners with local NGOs to uplift the spirit of ubuntu and spread awareness

Tractor Outdoor 7 Sep 2020

#VMLYRTheEdge: How to get your brand noticed in Africa

Jessica Tennant 4 Sep 2020

Gustavo via Pexels

Global consumers ease back into in-store shopping - report

4 Sep 2020

Invitation for high demand spectrum to be published soon, says ICASA

Invitation for high demand spectrum to be published soon, says ICASA

4 Sep 2020

Photo by on .

Preparing your brand for the female consumer of 2030

Nicky Brand 4 Sep 2020

Image by from .

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike 4 Sep 2020

Photo by on .

Digital media and PR: The path to growth for agencies in the age of digital

Moliehi Molekoa 3 Sep 2020

Kgaugelo Maphai launches Matrix Communication Group

Kgaugelo Maphai launches Matrix Communication Group

3 Sep 2020

WATCH: Investec's Ingrid Booth and Ann Muthuma on the value of content marketing

WATCH: Investec's Ingrid Booth and Ann Muthuma on the value of content marketing

Jessica Tennant 3 Sep 2020

Photo by from .

Influencer marketing: Finding the right fit

Fareez Jouley 3 Sep 2020

Taking the distance window for a test drive

Taking the distance window for a test drive

Vicinity Media 3 Sep 2020

Kaya FM bids farewell to Mike Siluma

Kaya FM bids farewell to Mike Siluma

Kaya 959 3 Sep 2020

Adapting to the ever-changing requirements of brand safety

Megan Sayle, Dentsu 3 Sep 2020

D&AD announces shortlisted entries for final 4 categories

D&AD announces shortlisted entries for final 4 categories

2 Sep 2020

#DoBizZA: Franchising for success in a challenging environment

#DoBizZA: Franchising for success in a challenging environment

Lauren Hartzenberg 2 Sep 2020

#BehindtheSelfie with... Jon Savage of InBroadcasting, a division of HaveYouHeard

#BehindtheSelfie with... Jon Savage of InBroadcasting, a division of HaveYouHeard

Jessica Tennant 2 Sep 2020

WPP's Mark Read issues apology over 'ageist remarks'

WPP's Mark Read issues apology over 'ageist remarks'

2 Sep 2020

Photo by from .

The journey from influencers to digital-first influencer marketing

Stephane Rogovsky 2 Sep 2020

The best place in South Africa to reach IT decision-makers

The best place in South Africa to reach IT decision-makers

Broad Media 2 Sep 2020

Cape Town City Ballet's dance with digital

Cape Town City Ballet's dance with digital

Arora Online 2 Sep 2020

Africa news

#VMLYRTheEdge: How to get your brand noticed in Africa

Jessica Tennant 4 Sep 2020

Gustavo via Pexels

Global consumers ease back into in-store shopping - report

4 Sep 2020

Image by from .

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike 4 Sep 2020

Afda nabs 9 nominations @ the 8th Annual Simon 'Mabhunu' Sabela Awards 2020

Afda nabs 9 nominations @ the 8th Annual Simon 'Mabhunu' Sabela Awards 2020

Afda 31 Aug 2020

Let's do Biz