Grant Lapping

MD at Datacore Media
Location:Johannesburg, South Africa


Grant Lapping is Managing Director at DataCore Media, which helps organisations to drive better results from their digital marketing investments by unlocking the full potential of campaign performance data. DataCore Media services include digital media strategy, buying and planning across all digital, social media and mobile platforms as well as the implementation and management of the technology organisations need to effectively track and optimise their campaigns.
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How to unleash the power of machine learning in digital marketing

Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Yet many marketers who are using today's programmatic and social platforms to reach their audience are not exploiting the full power of the algorithms...

By Grant Lapping 2 Feb 2021

Lockdown has expanded the data universe for South African marketers

Even with the good news about successful vaccine trials around the world, we're most likely still months away from the end of the Covid-19 pandemic. Consumer behaviour is far from returning to normal...

By Grant Lapping 18 Dec 2020

Five common mistakes marketers make in attributing conversions

Grant Lapping, managing director at Datacore takes a look at the most common attribution pitfalls and offers practical advice...

By Grant Lapping 7 Sep 2020

Brands need to reposition as customers form new, more digital habits

Doing things differently in this crisis means doing things digitally...

By Grant Lapping 28 May 2020

Even if you can't sell during the lockdown, you can fill your funnel

The number of hours that people are spending on digital platforms has climbed through the roof in most countries under lockdown, including South Africa...

By Grant Lapping 21 Apr 2020

How the privacy debate will shift in 2020

Data privacy and protection are likely to be high on the agenda for 2020 in the wake of Facebook-Cambridge Analytica and other data scandals. These controversies have prompted regulators and consumers alike to question how much personal data big tech companies gather, how they put it to work, and how they store and manage it...

By Grant Lapping 9 Jan 2020

Think of social and programmatic platforms as big tech, not mass media

Marketers should not only think of social and programmatic platforms as media - but also as technology platforms that allow them to customise their messages to select audiences...

By Grant Lapping 24 Dec 2019

Beyond the usual suspects: 6 alternative digital media platforms for South African brands

As the digital marketing landscape has matured, we have seen brands consolidate more and more of their spending with a few selected social, search and programmatic platforms...

By Grant Lapping 28 Oct 2019

3 data trends shaping digital marketing in the next 18 months

Datacore Media MD Grant Lapping outlines three data-related trends that will change the game for brands over the next year to 18 months...

By Grant Lapping 30 Aug 2019

Could the Amazon Go model of seamless, automated shopping work in SA?

AI, IoT and other next-generation automation technologies are starting to revolutionise the retail business. One glimpse of the future can be seen in Amazon Go's "Just Walk Out" stores...

By Grant Lapping 20 Jun 2019

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