Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 3 days

Advertise your job vacancies

Jobs

Area Manager Centurion
Paid Media Specialist Johannesburg
Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg

More jobs Submit a job Open account

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

1 day

Source:

Warc identifies 8 blockers to advertising effectiveness

1 day

More news

Spotify reveals the top streamed South African artists, songs and albums of 2019

Spotify reveals the top streamed South African artists, songs and albums of 2019

5 Dec 2019

Dr John Kani, Siya Kolisi amongst the winners of the inaugural GQ SA Men of the Year Awards

Dr John Kani, Siya Kolisi amongst the winners of the inaugural GQ SA Men of the Year Awards

5 Dec 2019

Screengrab from D&AD video.

D&AD opens call for entries with key changes to better reflect industry developments

5 Dec 2019

Customers can now contact Makro directly via WhatsApp

Customers can now contact Makro directly via WhatsApp

5 Dec 2019

SA's practical approach to 4IR

SA's practical approach to 4IR

5 Dec 2019

If you're an entrepreneur, storytelling matters

If you're an entrepreneur, storytelling matters

Dov Girnun 5 Dec 2019

Image source: Gallo/Getty Images.

Consumers prefer more discount related emails from brands during the holidays

4 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

New African's list of 100 Most Influential

New African's list of 100 Most Influential

4 Dec 2019

It's Loeries official... The 2019 Loeries Official Rankings are out

It's Loeries official... The 2019 Loeries Official Rankings are out

Loeries 4 Dec 2019

Sbosh doing what she loved best - smiling!

#BehindtheSelfie with Sibongile 'Sbosh' Mbuzwana, client partner at BrandTruth DTGL

Leigh Andrews 4 Dec 2019

Eat Out Awards responds to Restaurant Mosaic and The Test Kitchen's withdrawal

Eat Out Awards responds to Restaurant Mosaic and The Test Kitchen's withdrawal

4 Dec 2019

35% growth in Black Friday online sales points to prepared shoppers, industry resilience

35% growth in Black Friday online sales points to prepared shoppers, industry resilience

4 Dec 2019

TBWA\ tops the Loeries Rankings

TBWA\ tops the Loeries Rankings

TBWA 4 Dec 2019

Does creativity work?

Does creativity work?

IMC Conference 4 Dec 2019

Fresh new 2020 vibe on Algoa FM!

Fresh new 2020 vibe on Algoa FM!

Algoa FM 4 Dec 2019

Primedia Outdoor unveils its largest LED at Fourways Mall

Primedia Outdoor unveils its largest LED at Fourways Mall

Primedia Out-of-Home 4 Dec 2019

Jacaranda FM's Renaldo Schwarp scoops a prestigious 'Afrikaanse Taalraad Koker' Award

Jacaranda FM's Renaldo Schwarp scoops a prestigious 'Afrikaanse Taalraad Koker' Award

Jacaranda FM 4 Dec 2019

Mstarr Productions... More than just a technical supplier!

Mstarr Productions... More than just a technical supplier!

PMP Group 4 Dec 2019

Join the community of South Africa's Top Empowered companies

Join the community of South Africa's Top Empowered companies

Topco Media 4 Dec 2019

The One Show 2020 jury announced, including four creative leaders from SA

The One Show 2020 jury announced, including four creative leaders from SA

3 Dec 2019

Screengrab from .

#OrchidsandOnions: Campaign that hits the spot

Brendan Seery 3 Dec 2019

Mkaza-Siboto's Creative Mornings talk at AAA School.

#CreativeMornings: From homework support group to academic success in Khayelitsha

Leigh Andrews 3 Dec 2019

#EntrepreneurMonth: Food For Mzansi, saluting the unsung heroes of SA agriculture

#EntrepreneurMonth: Food For Mzansi, saluting the unsung heroes of SA agriculture

Robin Fredericks 3 Dec 2019

Image source: Gallo/Getty Images.

Social media crisis management

Gosi Legoale 3 Dec 2019

You X Ventures via .

Why small emerging research firms are cracking giant insights

Thato Tshabalala 3 Dec 2019

New Year, new media professionals

New Year, new media professionals

MediaHeads 360 3 Dec 2019

Brave Group roars and rises up Scopen 2019 rankings

Brave Group roars and rises up Scopen 2019 rankings

Brave Group 3 Dec 2019

Sanlam appoints Machine as its internal communications partner

Sanlam appoints Machine as its internal communications partner

Machine_ 3 Dec 2019

Does size and length really matter?

Does size and length really matter?

Kantar 3 Dec 2019

Africa news

Customers can now contact Makro directly via WhatsApp

Customers can now contact Makro directly via WhatsApp

5 Dec 2019

SA's practical approach to 4IR

SA's practical approach to 4IR

5 Dec 2019

If you're an entrepreneur, storytelling matters

If you're an entrepreneur, storytelling matters

Dov Girnun 5 Dec 2019

Screengrab from D&AD video.

D&AD opens call for entries with key changes to better reflect industry developments

5 Dec 2019

Let's do Biz