Cape Times to relaunch

They are beetling away on a redesign and hope to relaunch just before the 2010 FIFA World Cup but, as we all know content is king, so the chief focus is to add some pep to the story mix and possibly to appeal to a broader audience than its current high LSM readers.

“We're hoping to achieve a livelier product, taking into account media trends around the world and more partnership with online,” Whitfield told Grubstreet this week. “We're looking at the way we write and the beats we cover and having more people in stories. The Cape Times can be fairly dry and we'd like a little bit more humour and levity.

Continue reading the full article on www.Grubstreet.co.za.