Being in digital advertising holds a unique opportunity to be at the forefront of innovation. What we do creates culture, shifts mindsets and drives business and category growth. I love being a part of that. Social media is the closest thing I’ll be to a concert pianist – you get to virtually be in front of thousands of people and aim to entertain or move them in some way.
Social media management has a lot of moving parts. Strategy, Data, Operations, Community Management, etc, so I start the day with a team scrum to get a view of how we’re tracking on different briefs. Majority of my day consists of reviewing creative output, creating content strategies, or steering the ship to stay on strategy, stakeholder management, trouble shooting and mining for moments of meaningful engagement online.
My career started in advertising as an art director and then I jumped client side and worked as a marketing coordinator for an engineering company. It was actually there, in a small marketing department in Boksburg, that I fell in love with social media and digital marketing. I spent some time in the start-up world and there I ventured into the world of software development, but always bringing my digital marketing skillset to add value to clients.
Then finally, I sprouted roots at VMLY&R and being tasked to lead the social charge has given me the opportunity to flex my social and digital chops on brands such as Nando’s, Standard Bank, Colgate Palmolive, Edgars and a host of FMCG brands – while also being lucky enough to collect some accolades in the process.
Podcast: Search Engine and Brave Commerce
Streaming: The Block (I love Australian Reality TV)
I know a gif is worth a thousand words but I honestly prefer to reserve my right to say what I mean instead of outsourcing my point to a gif.
My husband. He’s got a strong sense of discipline and duty and is just an overall stellar human being.
YouTube vlogs and a food delivery apps.
I wanted to be an art director. I am a proud alumnus of the SABC 1 Generations school of advertising. The Mad Men of our time. I can’t speak for everyone, but I’m sure a lot of people of colour in our industry watched Archie Moroka stressing about fake briefs at New Horizons and they too dreamt of making it in advertising. I’m proud to say I’m fulfilling my childhood dreams.