That you can create something out of nothing. Something that existed only in your mind before you brought it into being for others to experience. If that isn’t magic, I don’t know what is!
6. Describe your average workday, if such a thing exists?
Meetings, reviews, brainstorms, and strategy sessions take up most of the daylight hours. Between dusk and dawn, I get some more work done, but always try to make time for a quick run to exhale problems and inhale solutions.
7. What are the tools of your trade?
Notebook, pen, Post-its, smartphone, earphones and a playlist that has songs with no lyrics.
Seriously? There are just too many to mention. But what I can say is that radio is still one of my favourite mediums, and I love that South African creatives who use their cultural capital in this area are killing it. What a time to be alive!
9. List a few pain-points the industry can improve on.
Transformation, sexual harassment and mental wellness.
The events surrounding the Life Esidimeni tragedy, where 91 mental health patients died in the Gauteng province of South Africa while under government care, is a shocking reminder of the gap between the lawful rights and harsh realities of mental disorder sufferers in South Africa...
7 May 2019
For far too long, the industry has let sh*t slide, dragging its feet when it comes to correcting behaviour and changing the narrative around these issues. A new norm is long overdue.
10. What are you working on right now?
It’s 23:25 on a Tuesday evening and I am working on this article so that I can go home. I hope my family remembers what I look like!
A word I often catch myself using these days is “align” – I’m sure my ancestors have turned their backs on me.
12. Where and when do you have your best ideas?
Ideas often come while I’m absolutely not trying to come up with ideas – during a leisurely run, on a night out with friends, talking to my 98-year-old grandfather, or suplexing my son onto the couch.
Office banter is also a great source of inspiration. The comments your unhinged colleagues make might just spark your next award-winning idea. That’s why it’s important to always be present and soak up all that is around you – you’ll be surprised at what will come to you.
13. What’s your secret talent/party trick?
If I told you, it would no longer be a secret…
14. Are you a technophobe or a technophile?
I love tech, but not in a queue-for-hours-on-the-day-the-new-iPhone-drops kinda way. I was “born analogue, but grew up digital,” as an article perfectly puts it.
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