This Women's Month, we go behind the selfie with Abigail van Zyl who decided two weeks before giving birth was the perfect time to start her own company. Two years later, she's managing director and founder of remote-based agency, The Digital Thread.
"Smashing deadlines and creating amazing work!"
1. Where do you live, work and play?
I live in Johannesburg and work everywhere – this is the digital age, you know. I’ve been known to create cosmic campaigns from the comfort of my iPhone.
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9. List a few pain points the industry can improve on.
I honestly think that the industry could do with less of the toxic masculinity mindset and be more inclusive of individuals with families. The idea that ‘without constant personal sacrifice you’re just not trying hard enough’ is rubbish.
There’s nothing wrong with the odd, tight deadline, and I love my work, but at the end of the day it is a career and I’m still accountable to my family.
Right now I’m working on maintaining client relations and expanding the business. And as usual, I’m on the hunt for great creatives.
11. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter to yourself.
Artificial Intelligence, man! AI is taking over the marketing world. While everyone is going, “Nah, not really”, you need to remember Google’s algorithm is a piece of technology that mimics human behaviour – thus AI! And Google’s been doing it for years.
Omnichannel! Your customers’ path to purchase is getting more and more complicated – understand what it is, where the connection points are, then go forth and advertise!
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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