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Marketing & Media#WPRD2026 | Visibility without credibility is just exposure without influence
Karl Haechler 7 hours
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Following on from Dunlop's "Don't Take The Road" video, the new message reminds people that we are still on the journey with them and to stay safe as they return to work.
In the message, Dunlop has also subtly introduced its purpose-led initiative, Asivikelane, which started in Ladysmith and has now become a national movement to drive collective behaviour and social change towards the health and safety of its employees', partners and communities.
Please share this YouTube link with your friends and family:
Asivikelane! Let's protect each other!