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2019 MMA SA Smarties winners announced!

The Mobile Marketing Association South Africa's Smarties Awards took place last night (Wednesday, 30 October) at Monte Casino, Johannesburg, awarding bronze, silver and gold winners as well as Marketer of the Year, Agency of the Year and Agency of the Future.
Yonder did extremely well being the first South African agency to win in the EMEA categories. Image supplied.

Significant step forward


Of the entrants, Digitas Liquorice was the most awarded agency of the evening, scooping seven Smarties including the coveted Agency of the Year Award.

Of their wins, Brian Carter, Digitas Liquorice’s executive director says, “Each year the standard of work entered into the MMA’s Smarties increases. This year we entered work that was a significant step forward from our previous entries and that pushed the boundaries in the respective categories.

Our mobile work aims to be go above and beyond best practice into a space where we are first in market with new technology. Mobile technology is constantly developing and evolving. Being agile helps us to creatively harness this technology as it comes online. Seeing opportunities to exploit new mobile technologies has been the key to our success in this area.”

Pushing the digital boundaries


But it was Yonder Media’s win that was the big story of the evening. The agency took home five Golds across SA and EMEA regions – including the Best in Show EMEA for their Otees Mobile Game campaign. This means that their campaign came out trumps among all the EMEA entrants across the region, outperforming entrants from Turkey, UK and Spain.

“Yonder Media is honoured to be recognised on a global level for our development, media and creative skills. To be shortlisted for two Smarties X Awards, nine Smarties EMEA Awards and six Smarties South Africa Awards in competition with some of the world’s finest brands and agencies has proven to us that our goal to continually push the digital boundaries for our clients is leading us down the path of the future,” comments Rick Joubert, Yonder’s CEO.

Picking up the Best in Show across the EMEA Region is a first for a South African agency, and a great achievement for mobile marketing in this country, says Sarah Utermark, The Mobile Marketing Association’s country director. “The standard of work across all the entries was exceptional, I can really see how mobile is becoming the main meal and not just the side order. It’s also really encouraging to see such a broad range of brands enter this year, and we want to congratulate all the winners.”

Here are all of this year’s 2019 Smarties winners:

Mobile Social
GOLDDelicious SurpriseHellmans MayonnaiseDigitas Liquorice
SILVERSmashing SocialRocoMamasRetroviral
BRONZELegalWise 16 Days of ActivismLegalWiseYonder Media
Mobile Video – Stock footage & EMEA
EMEA GOLDLegalWise 16 Days of ActivismLegalWiseYonder Media
SILVERLegalWise 16 Days of ActivismLegalWiseYonder Media
BRONZEMcCafe 360 Glam CamMcDonald’s South AfricaMCD Digital
BRONZEAdColony Samsung Mobile S9Samsung Mobile South AfricaAdColony & Zenith Media
Mobile Audio – Stock Footage & EMEA
SILVERLiberty LiveLibertyRetroviral and Faith & Fear
Mobile Search – Stock Footage & EMEA
BRONZE#TheBestDickRetroviralRetroviral
Mobile Native – Stock Footage & EMEA
EMEA SILVERLegalWise 16 Days of ActivismLegalWiseYonder Media
Mobile Payment – Stock Footage & EMEA
BRONZEFresh TakeMiller Genuine DraftJustPalm
Mobile App – Stock Footage & EMEA
GOLDI See A New PerspectiveScottish LeaderDigitas Liquorice
GOLDGoodness CalendarKnorrDigitas Liquorice
SILVERTakeaway TakeoverKnorrDigitas Liquorice
Mobile Gaming, Gamification, E-Sports
GOLD EMEAOtees Mobile GameOteesYonder Media
GOLDOtees Mobile GameOteesYonder Media
BRONZECarling Black LabelVizeumFutureTech Media/ Vizeum
Cross Mobile Integration
GOLDThe Mega Mash-UpTinkiesHello Square
GOLDUnclean CatalogueCleanipedia.comDigitas Liquorice
Lead Generation
SILVERBOTTLES x Heineken Alcohol Delivery CampaignHeinekenRed Star – Powered by Dentsu Aegis & BOTTLES – the Alcohol Delivery App
BRONZEKFC Africa CRM Rewards SolutionKFCYonder Media
BRONZEDGB Saints Wines – Pick Your SaintSaints WinesSilverstoneCIS
Innovation
SILVERTakeaway TakeoverKnorrDigitas Liquorice
SILVERBack To SchoolNesprayJustPalm
BRONZEAxe Level UpAxeGorilla
Cross Media
GOLD#BiogenJourneyBiogenRetroactive
SILVERZinger Chutney BurgerKFCMindshare
BRONZEKFC Kentucky Bucket TV SyncKFCMindshare
BRONZEWine Like A BallerPepsi MaxMark1
Relationship Building - CRM
SILVERThe McDonald’s AppMcDonald’s South AfricaMcDonald’s South Africa
SILVERKFC Africa CRM Rewards SolutionKFCYonder Media
EMEA SILVERKFC Africa CRM Rewards SolutionKFCYonder Media
Location Based Services
BRONZEVisitAbilityVisitAbilityVicinity Media
BRONZEBOTTLES x Heineken Alcohol Delivery CampaignHeinekenRed Star – Powered by Dentsu Aegis & BOTTLES – the Alcohol Delivery App
Social Impact/ Not For Profit
BRONZE141 WaterPernod RicardMachine a Division of MMS Communications SA (Pty)Ltd
BRONZEDon’t take a life before it has begunRoad Accident FundMark1
Product Launch
EMEA GOLDOtees Mobile GameOteesYonder Media
SILVERThe Mega Mash-UpTinkiesHello Square
SILVEROtees Mobile GameOteesYonder Media
BRONZEThe Happy Meal ReadersMcDonalds South AfricaMcDonald’s South Africa
BRONZEKFC Dunked BurgerKFCMindshare
Brand Awareness
GOLDThe Mega Mash-UpTinkiesHello Square
SILVER#BiogenJourneyBiogenRetroactive
EMEA SILVERKFC Dunked BurgerKFCMindshare
BRONZEKFC Dunked BurgerKFCMindshare
Best In Show - EMEA
GOLD EMEAOtees Mobile GameOteesYonder Media
Best In Show
SA GOLDGoodness CalendarKnorrDigitas Liquorice

Marketer of the Year
Unilever (SA GOLD)

Agency of the Year
Digitas Liquorice (SA GOLD)

Agency of the Future - One to watch
Hello Square (SA GOLD)
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