Spec-Savers campus activation through OtD's multi-channel marketing division

26 Mar 2018

On the Dot activated a campaign at the University of Cape Town for Spec-Savers in February. The objective of the campaign was a summer promotion for a specific store, the store wanted to engage with students, get their message across, create hype and build brand awareness.

On the Dot’s multi-channel marketing service conducted one brand activation, namely; campus activation.

Promoters roamed around the campus handing out leaflets and lanyards to the students. The team were able to interact with approximately 1,750 students during the three hour activation.

On the Dot provided Spec-Savers with an indepth report and photographs post campaign.

On the Dot Pamphlet distribution provides access to demographically targeted consumer markets offering a reliable, accurate, efficient and cost-effective direct marketing communication platform. Our national infrastructure distributes to 15.3 million homes in South Africa as well as over-border.

Visit our website www.onthedot.co.za or contact us for more information:

GAUTENG:
Media Park, 69 Kingsway Avenue
Auckland Park, 2092, Johannesburg
Tel: +27 11 713 9936

CAPE TOWN:
2 Nereida Street,
Paarden Eiland, Cape Town
Tel: +27 21 503 7125 / +27 21 503 7000

DURBAN
Unit 15A, Aloefield Crescent
Springfield Park, 4051,Durban North
+27 31 512 2100

Spec-Savers campus activation through OtD's multi-channel marketing division

On the Dot is a South African media supply chain company providing distribution for magazines, newspapers, subscriptions, community papers, pamphlets, parcels, and FMCG via direct-to-store, home delivery, and informal networks.