Inspiring stories, inspiring men

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The promotion, entitled “Thola Inkunz' Emnyama” this year, meaning “go find the Black Bull”. aims to help consumers identify the person that has inspired them the most within their respective communities and then nominate that person as their “Inkunz' Emnyama”.

One of South African Breweries' oldest brands (active in the market since 1935) , the tagline for Castle Milk Stout is “True Greatness Comes from Within”.

This promotion will showcase stories about men of wisdom, strength and dignity, who helped the community in selfless ways. The campaign will include competitions on radio, print ads and road shows across South Africa.

The promotion wraps-up at an event where the winners and their nominated ‘Inkunz' Emnyama' will receive a total of R35 000 in cash and celebrate in Castle Milk Stout style at the Lesedi Cultural Village.