One Show Awards

#OneShow2019: First night results!

The first of two award nights for One Show 2019 is done and dusted, having taken place at the Ziegfeld Ballroom earlier on Wednesday, 8 May, with Africa bringing home 1 gold and 4 bronze pencils.
Scenes from SA's Pencil-winning work from the first night of #OneShow2019.

The One Show 2019, is The One Club for Creativity’s global awards programme celebrating excellence in creativity of ideas and quality of execution.

For this first night of The One Show 2019, 296 Pencils, classified as 85 Gold, 92 Silver and 99 Bronzes, were awarded for work from 23 countries. That’s out of a total of 19,445 pieces entered this year, from 73 countries.

SA's winners on the first night of the One Show Awards 2019


A gold Pencil was awarded to TBWA\Hunt\Lascaris for “Breaking Ballet” on behalf of Joburg Ballet under ‘short-form video - campaign/series/episodic’ in the branded entertainment discipline.



#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet launched a campaign to grow its existing audience and ensure a sustainable, ongoing reconsideration of ballet as a relevant art form amongst the youth...

By Jessica Tennant 6 Oct 2017


SA work was also awarded four bronze Pencils on the night:

Joe Public and Romance Films won two Bronze Pencils in the discipline of moving image craft for Chicken Licken’s "Sbu 2.0”, one each for ‘direction – single’ and ‘use of music – licensed/adapted music.



How Joe Public taps into the zeitgeist of AI in advertising for Africa

Are you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa Dyeshana explains the importance of showcasing real South Africans at the forefront of global playing fields, against the backdrop of their grand prix-winning Chicken Licken work, Sbu 2.0...

By Leigh Andrews 25 Apr 2019


Net#work BBDO Johannesburg was awarded Bronze for “Return to Chapman’s Peak” for client Mercedes-Benz, under ‘long-form video: single’ in the branded entertainment discipline.



#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018


Ogilvy South Africa Johannesburg also won Bronze, for “#ShaveToRemember” on behalf of Philips and The Nelson Mandela Foundation, under ‘branding – brand installations’ under the discipline of design.



The SA Pencil winners are all listed in full below…

SA’s One Show 2019 Pencil winners, part 1


PENCIL COLOURPRIMARY COMPANYENTRY TITLECLIENTDISCIPLINECATEGORY
BronzeJoe Public JHB, Romance Films CTSbu 2.0Chicken LickenMoving Image CraftDirection - Single
BronzeJoe Public JHB, Romance Films CTSbu 2.0Chicken LickenMoving Image CraftUse of Music - Licensed / Adapted Music
BronzeNet#work BBDO JohannesburgReturn to Chapman's PeakMercedes-BenzBranded EntertainmentLong Form Video - Single
BronzeOgilvy South Africa Johannesburg#ShaveToRememberPhilips & The Nelson Mandela FoundationDesignBranding - Brand Installations
GoldTBWA/Hunt/Lascaris JohannesburgBreaking BalletJoburg BalletBranded EntertainmentShort Form Video - Campaign / Series / Episodic

Merit certificates were also awarded to the following SA finalists on the night:

  • FCB Joburg for South African Tourism's Africa's Travel Indaba, under Design: Branding – Identity System
  • FCB Joburg for South African Tourism's Africa's Travel Indaba, under Design: Branding – Logo
  • King James Group Cape Town for Sanlam's The 200 Year Old, under Branded Entertainment: Audio
  • King James Group Cape Town for Sanlam's The 200 Year Old, under Radio & Audio: Online – Branded Podcast
  • M&C Saatchi Abel Cape Town for Nando's South Africa's #rightmyname, under Creative Effectiveness: Creative Effectiveness – Single Country or Region
  • M&C Saatchi Abel Cape Town for Nando's South Africa's #rightmyname, under Public Relations: Brand Voice
  • Ogilvy South Africa: Cape Town for Ab-InBev Africa's Carling Black Label Soccer Song for Change, under Radio & Audio: Craft – Use of Music
  • Ogilvy South Africa: Cape Town for Ab-InBev Africa's Carling Black Label Soccer Song for Change, under Public Relations: Events & Experiential
  • TBWA\Hunt\Lascaris Johannesburg for Flight Centre Youth and Adventure's World Gone Mad, under Radio & Audio: Craft – Writing – Campaign
  • TBWA Hunt Lascaris Johannesburg for Joburg Ballet's Breaking Ballet, under Public Relations: Current Event Response

Best of the rest: One Show 2019 global winners, special awards


The top Gold Pencil winner on the first night of The One Show 2019 was adam&eveDDB London with Campaign Against Living Miserably (CALM) London and This Morning ITV London with eight, all for “Project 84” for CALM.



The One Show Green Pencil, recognising the single most environmentally conscious creative work for the year, was awarded to BETC Paris for “Save Our Species”, on behalf of Lacoste.

#OneShow2019: Kelly Woh's judging pick of the day

Kelly Woh, Group CD of Ogilvy Shanghai and One Show 2019 Design judge, was very impressed with BETC and Lacoste's efforts to raise awareness for the International Union for the Conservation of Nature, and selected "Save Our Species" as her One Show pick of the day...

1 Apr 2019


“Dream Crazy” for Nike by Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland won the Gold One Show Cultural Driver Award, recognising influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design.

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018


#FairnessFirst: Nike 'dreams crazier' with Caster and Serena

Nike's 'Dream crazier' taps into the inclusion and equality mindset, and shows that girls who want to play like boys need to dream crazier, while serving to destigmatise and reframe the world's interpretation of 'crazy'...

By Leigh Andrews 4 Mar 2019


Best of discipline winners for the first night of The One Show 2019


Branded Entertainment: DDB Chicago “Broadway the Rainbow” for Mars Wrigley Confectionery



Creative Effectiveness: Wieden+Kennedy Portland “Dream Crazy” for Nike



Design: The New York Public Library New York with Mother New York “Insta Novels” for The New York Public Library



Health Wellness & Pharma: AMVBBDO London “Viva La Vulva” for Essity



Intellectual Property: FCB Inferno London “Story Sign” for Huawei



Moving Image Craft: Sra Rushmore SA Madrid with Blur Films Madrid “Hope” for International Committee of the Red Cross



Public Relations: Leo Burnett Chicago “Legal-ade” for Kraft Heinz Country Time Lemonade



Radio & Audio: BWM Dentsu Sydney “Project Revoice” for The ALS Association



The One Show awards are part The One Club for Creativity’s Creative Week, from 6 to 10 May 2019 in New York.

As the preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders.

#OneShow2019: All the ADC 2019 winners!

The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna...

7 May 2019


The second night of The One Show takes place on Friday, 10 May 2019 at Cipriani Wall Street in New York, awarding work in Creative Use of Data, Digital Craft, Direct Marketing, Experiential & Immersive, Film, Integrated, Interactive & Online, Mobile, Print & Outdoor, Social Influencer Marketing, and Social Media.

Special awards such as Best of Show, Agency of the Year, CMO Pencil and Penta Pencil, will also be presented.

#OneShow2019: All the SA finalists!

Finalists of this year's One Show Awards have been revealed with South African work featuring strongly across the board...

11 Apr 2019


For a complete list of all first night One Show 2019 Pencil winners, including Merit winners, visit this download link. Also click through to our One Show special section for all the latest updates on The One Club for Creativity’s Creative Week 2019!


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