New logo for eBucks

New eBucks logo

In order to better engage with its financial partners - FNB and RMB Private Bank and their respective customers who are eBucks' members - the eBucks' brand has changed its visual language to complement each partner brand's colours, language, look and feel.

"The end result can most certainly be considered as 'revolutionary'. While the eBucks name, brand and colours are well established, eBucks is now able to speak more meaningfully and personally to its members and partners," says Christopher Koller, group MD of Interbrand Sampson, eBucks' creative agency.

"In order for a varied colour palate to work, it was important that eBucks understood who they were engaging with in order to determine which variation of the eBucks identity to use.

"This resulted in three major variations of the eBucks logo being re-designed, each incorporating the predominant colours of the FirstRand sub-brand that any marketing or communications collateral was attached to."

For example, where eBucks communications come from FNB, the predominant colours in the new eBucks logo are teal and orange, while communications from RMB Private Bank contain the signature blue and grey. Any communications sent from eBucks itself now contains a generic black and grey eBucks logo, which can easily be integrated into any partner communications without any colour clashes.