Zubi as she is affectionately known, embodies black excellence, and shares her story this Women's Month.
In total, I have been in the industry for just over 18 years.
I got into the industry by fate - I always knew I wanted to be in a creative industry - advertising to be precise. I just wasn't exposed to the industry because it was so niche and exclusive back in the day. And then one day I was given the opportunity to work as a receptionist at a communications company. Things started to fall into place from then on as I was introduced to the wonderful world of advertising.
It's changed quite drastically since we started remote working. I spend a great amount of time on video calls throughout the day, which leaves me with little time for anything else. I usually try to get in on what's happening around me since things change so fast - sometimes on a daily basis. So I check out the social networking and news sites to get a bearing on what's happening around me and in the world
I love to observe people’s behaviours and create intriguing messages based on their behaviours. I also love that I really just get to be myself every day, which means I get to bring out the best work in the people I work with. The challenge and beauty in this industry in our country is that we have such a diverse socio-economic landscape which makes for interesting storytelling.
Starting Brandtruth//DGTL and growing it to where it is right now has to be by far the biggest achievement for me. It hasn’t been an easy journey and I like that I can look back at those hardships with pride knowing that it was all worth it.
The late nights to meet deadlines, the people I get to work with, the projects that change lives that we have had the honour of working on
It’s a white male industry. It was that way when I started and not much has changed. Even in the transformation process I still see that it’s still skewed towards the male gender. Especially from a board and shareholding perspective, which is where all the money sits.
I love all women that are making money moves and changing the status quo. I get so excited when I see bold and strong women taking control because you can’t wait for it to be given to you, you have to take it.
I want to answer that from across the spectrum not only in my industry - women need to start supporting each other and making the change happen. We can’t see each other as enemies because this sets us back a great deal. I see it being said so many times “women support one another” but the practice of it is a totally different story. We need to do better.
There is no better time to get into this space. Be prepared to learn every day as it changes so rapidly. Be prepared to do things that you never necessarily thought you’d do because the theory is so much different from the practice.
Because of perspective. If you have no context of the nuances of the other gender, you can’t have great outputs. Just like race - if you have never experienced the nuances that come with something that is not a natural thing for you then you don’t have full perspective on it and you have no grounds to tell the story or represent that.
You have representation from all angles which means you have a better perspective.