The campaign kicked off at the Bloemfontein Springbok Training Camp where players were treated to the unveiling of their newly branded bus. The new creative showcases the Boks' renowned green and gold colours, with bold designs of the Springbok logo. The design is intended to be simple yet embody the heritage and ethos of Springbok Rugby.
The bus also sports Sasol's new payoff line ahead of the 2007 season: “Sasol. The Springboks. South Africa.”
