Cerebra releases The Social Media Crisis Handbook

According to Cerebra's crisis communications survey, less than a third of businesses in South Africa have any form of social media crisis plans in place, even though more than half have already faced a crisis. Another revelation from the survey is that 58% of those companies rated the impact of crises on their businesses as severe.

“We are very excited to launch the handbook, because there is clearly a critical need in the market. We have distilled what we learned and the models developed in helping some of the world’s biggest brands prepare for and manage their social media crises”, says Craig Rodney, managing director of Cerebra.

The Social Media Crisis Handbook provides a crucial strategic breakdown and relevant examples of a crisis in three parts:

• Anatomy of a crisis: Deconstructing what is considered a crisis and introducing three types of crises to look out for.

• Preparing for a crisis: Exploring some of the tools organisations can use to prepare themselves and their teams for a crisis.

• Managing a crisis: A guide to applying the tools and models provided to manage a crisis until resolution.

The handbook also includes a range of case studies and interviews with industry experts and is designed to empower social media managers, marketing and communication professionals, PR experts and HR, legal and compliance teams to be well equipped to foresee and manage crises in a swift and effective manner.

“We’ve held nothing back. The handbook has every bit of IP and every strategic model brands will need to protect their business, employees, and shareholders”, concludes Rodney.

The resource, available for purchase online, is aimed at organisations that have any kind of online presence and is based upon the understanding that it is no longer a question of if you will experience a social media crisis, it’s a case of when.