What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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#TweetDreams campaign for SA Home Loans
Tweet Dreams is a Twitter competition, launched by Liquorice in partnership with SA Home Loans, to reward the winner with a home loan interest rate as low as 0% for one year - with every tweet lowering the winning interest rate.
Image via Twitter
The competition is exclusively available to South Africa's Twitter community and, with Liquorice's digital expertise behind it, is already a success. At the end of the first week, the interest rate dropped to 2.846%, thanks to the many tweets rolling in.
One winner will be selected via lucky draw at the end of the week and will be offered the winning low rate on their home loan for a year - no matter which lender their current bond is with. Next week the promotion will run for a second time, giving even more South Africans a chance to achieve their #TweetDreams.
"Nothing makes me happier than a project like this," says Miles Murphy, CEO of Liquorice. "It's a testament to technology's ability to make anything possible. Our work with the client is about helping home owners achieve their dreams."
To enter, tweeters have to register their Twitter handle on the SA Home Loans website or mobi site and tweet their dream to @SAHomeLoans using #TweetDreams. Every time a registered tweet is received, the company drops the winning interest rate from its starting point of 9.25%.
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