[BizCareers] Am I asking for too much?

Recognition

I'd like some advice. I've been a copywriter for nearly eight years (I'll complete eight years in Jan 2014). I was at my first agency for four years, the second one for 14 months, and am currently at my third one. I've been at my current one for two years seven months. In terms of salary, I earn 25K p/m. The Ad Talent 2013 Salary Survey puts the salary range of copywriters in Cape Town, with 5-9 years experience, at 18.5K-35K.

After my first year at my current company, I got an 8% increase. I wasn't satisfied with this and spoke to my boss about it, as I had felt I performed more than above average. My salary was then adjusted to include a further 6% increase, bringing the total increase to 14%. After the second year, my salary went up by 12.5% (bringing my current income to 25K). I pay my own medical aid and 15% to the provident fund (instead of 7.5%). There has been no 13th cheque ever issued.

Taking this into consideration, my title has remained as copyywriter. My company says it doesn't "believe in titles" - yet I would like to know how they reward constant excelling in one's job, because to me it doesn't seem like they don't do it via salary compensation either. However, this year I was given a 0.5% share in the company. I don't know how much exactly this will yield in dividends, if they are given at the end of the financial year in 2014.

I do feel that according to my contribution to the company in terms of work and helping to build its reputation while I've been here, I should be ascending via a title change (promotion to creative head) or a significant salary increase (especially considering what the salary survey range is and the experience I have).

Am I asking for too much? Because in terms of the amount and calibre of work I do, I should be getting recognition.

What is the best way to approach this problem? Do I talk to my boss? If so, what are the questions I ask and how do I put my case forward without seeming ungrateful?

Your help would be greatly appreciated,
Anonymous

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Hi anonymous,

Thank you for your question.

From what is currently available on the market and the opportunity you currently have I do believe that you're earning a very good salary. You are well within the range of the survey you had a look at. A 14% increase is phenomenal, most companies give between 6% and 10% per annum. The fact that your company recognised that you were not happy and was willing to increase this shows a lot about their value and belief in you. You say you've also received a 0.5% share in the company which I think is a great feather in your cap; it shows the company values you as a decision-maker in the business, feel that you have the best interest of the company at heart, and are willing to do what it takes to make the business succeed. So a big well done to you!

Remember, the owners of the business probably went through years of blood, sweat and tears to make the business work, and they're willing to give you a portion of that; it's not always purely about the dividends you receive (although this is a nice bonus when the business does well).

I am going to answer you honestly because I have access to the jobs and companies that are out there, and you may not have had exposure to this. You are in a good position. The above all shows that your company values you and if they could, they probably would pay you a higher salary. If the business succeeds in the long run I'm sure the monetary opportunities for you are endless. Please don't be fooled by the bright lights of other companies, there are very few out there that offer the benefits you are looking for. If you are happy, challenged, growing and fulfilled in your current role, there really is no reason to look elsewhere. If you really want your title changed, speak to your boss and explain that for you a title is very important and it would do a lot for your self-esteem, confidence and work performance. If they give you a better title, then it really is proof that they're looking after you and recognising your efforts.

If after all of this you really are not happy with your salary, then perhaps it's time to move on. Just remember the grass isn't always greener on the other side.

Either way, I wish you all the best. I hope this has helped.

Remember to always love what you do!
Juliette

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