McDonald's to develop grassroots football with WorldCoaches programme

The KNVB has more than 1.2-million members and has been training football coaches in developing countries all over the world. A total of 225 school teachers, coaches and SASFA members across the nine provinces will be part of the programme, which involves a series of workshops and on-the-pitch training sessions.

McDonald's U/14 School League coaches will benefit not only from the international coach's key insights but also assist in their own coaching development, further developing football at a grassroots level in South Africa. Ultimately, the young football players will reap the rewards.

Impacting local communities

Sechaba Motsieloa, Corporate Affairs Director of McDonald’s SA; Mandla ‘Shoes’ Mazibuko, President of SASFA; Nelson Belebesi, National Coordinator of SASFA; and John Sibeko, KNVB Coach making history and signing a shirt to signify their commitment to developing dreams.

Sechaba Motsieloa, Corporate Affairs Director at McDonald's South Africa says, "We are very excited about our new partnership with KNVB to bring the WorldCoaches programme to South Africa. It will bring even more energy and expertise to the successful McDonald's U/14 Schools League which sees over 54,400 young players annually grow and learn through the game of football."

The co-ordinator of International CSR Projects for KNVB WorldCoaches, Johan van Geijn adds, "The partnership with McDonald's on educating and training school coaches in all South African provinces enables the WorldCoaches programme to have even more impact on the local communities in South Africa as part of our commitment when we joined the South African legacy programme in 2010."

Mandla 'Shoes' Mazibuko, President of SASFA says, "SASFA is elated with the scheduled Schools Coaching Clinics that KNVB will conduct during the McDonald's tournament. This will provide educators, both male and female, with the basic knowledge required for coaching our youngsters. We are looking forward to building on the McDonald's U/14 Schools league programme in 2014."