Seartec relaunches, appoints new management

Bob Skinstad and Mark McChlery

Business leader Mark McChlery and entrepreneur Bob Skinstad have been appointed by Seardel Investment Corporation Limited as executive directors to reposition and re-engineer the Seartec brand, through their smart business approach and passion for innovation.

McChlery and Skinstad have a history of working together, having met and worked together at Itec Innovate. It was during this time that they came into contact with the Seardel Investment Corporation, owners of the Seartec brand, who were looking for new leadership to reinvigorate the brand in the South African market.

Smart business approach

McChlery and Skinstad's smart business approach and passion for innovation meant that they were the obvious choice for the challenge and they were appointed to the management team at the end of 2013, as chief executive and chief marketing officers respectively.

"I think we are inherently restless souls," comments McChlery. "To be allowed to take an entrepreneurial and small business mindset and apply that to an established business and global brands, was too great an opportunity to turn down."

This entrepreneurial mindset, coupled with sound business sense, is setting a foundation for how the duo sees the business developing as it grows.

"We like to see ourselves as growing with adult supervision," smiles Skinstad." We have the energy and enthusiasm of young entrepreneurs but we know when to bring in talent and experience. Being able to tap into the Seardel network has been invaluable. It's like the African proverb of "it takes a village to raise a child" where in some ways the rest of the business is acting like our elders."

10 steps ahead

Since the duo started in November last year, they have fast-tracked a number of developments and changes throughout the business.

"We try to think 10 steps ahead all the time. By this we mean we have identified what we need to do in every part of the business, in order to quickly make the business a formidable player in the market. This means looking at and streamlining every single element of the business, right down to how products are packed," explains McChlery.

In the few months since they took over the reigns, they have already overhauled the product range; added new dimensions to it; taken products online and investigated e-commerce capability; and are currently investing in a data centre and cloud office portal.

A new ethos of "Solving Smart"

The two have high hopes of challenging the South African technology industry from the inside out, with a new ethos of "Solving Smart". This means that they view the business as a technology company, rather than a product company, which offers solutions to businesses and consumers.

With the Sharp brand being a core element of the Seartec business, it will not be the only focus. Since their appointment, the team has acquired two further businesses to operate under Seartec, which will offer further integrated solutions to clients.

Limtech, a leading supplier of CCTV, access control and security solutions; and Officebox, an online supplier of stationery and office products, allows Seartec to offer a wider range of integrated services, consumable, software and hardware solutions to clients.

"Our understanding of solving solutions is simple. There is no 'one size fits all 'solution - everyone has different problems they need to solve. We have the hardware, the software and the capacity to find bespoke solutions for clients and I believe that's what sets us apart," continues McChlery."

The team is looking to build a business based on credibility and "doing things properly." There's a tangible sense of drive and energy that surrounds McChlery and Skinstad and their dynamic relationship clearly makes for a formidable team.

"We want to build a sustainable business, not necessarily the one that sells the most or the cheapest. We want to appeal to a market that values value over cost, so customer retention and relationships are key. Quick wins don't mean anything," explains Skinstad.

"We're continuing with this mind-set throughout the business," concluded McChlery. "With technological advances in Sharp products, the acquisition of further businesses when they can add value to ours, and innovation within our own, our vision is to change the technological landscape and redefine the meaning of innovation on the African continent."