Dentsu Creative celebrates #ReclaimYourDNA at the Loeries
1. Silver - Design for Digital
2. Silver - Digital-Web Browser-Based Experience
3. Bronze - Social Impact
4. Bronze - Design Mixed- Media
5. Craft Certificate - Design Crafts - Illustration
6. Craft Certificate - User-Experience Design

#ReclaimYourDNA uses digital platforms to reconnect young Nigerians with their stolen cultural heritage, looted from Nigeria during colonial times. Most of these priceless artefacts sit in Western museums, who refuse to give them back. So, as well as being able to explore their ancestors’ masterpieces in a virtual museum space, the campaign gives them the chance to demand the return of what’s rightfully theirs.
To date, the campaign has had remarkable success with 390 000+ voices and faces demanding the return of Nigerian culture, 150 million earned impressions, a reach of 50 million Nigerians via earned media and most importantly, 97 Benin Bronzes returned.
Celebrating 45 years of creativity this year, the Loeries continues to recognise, reward, inspire and foster creative excellence in the advertising industry.
Michael Zylstra, managing partner for Dentsu Creative Africa said: “We are delighted that we have been recognised by our peers for work that creates culture, changes society and ultimately invents the future for millions of Africans less than a year after launching DC."
“I am immensely proud of the DENTSU CREATIVE team and the outstanding success of #ReclaimYourDNA. To be recognised and awarded at Loeries is truly a clear testament to the hard work, dedication, innovation, and creative excellence that the team delivered and consistently delivers for our valued clients. Congratulations!” said Roxana Ravjee, CEO of dentsu South Africa.
To learn more about #ReclaimYourDNA, click here.
- Messy metrics to meaningful insights: The power of a GA4 audit31 Jul 13:44
- Dentsu SSA makes real impact across Africa with One Day for Change 202525 Jul 13:54
- From silos to synergy: How real collaboration builds better brands24 Jul 11:41
- What if your YouTube ads could do more than just get views?23 Jul 12:10
- From schools to homes, dentsu SA serves as a force for good this Mandela Day22 Jul 12:42
Related
#BehindtheIMC | Vaughan Croeser on creativity, experience, and the beer industry's impact 1 day Dentsu SSA makes real impact across Africa with One Day for Change 2025 25 Jul 2025 From schools to homes, dentsu SA serves as a force for good this Mandela Day 22 Jul 2025 MIC drop: Coaching Africa’s next gen in marketing, influence and culture 4 Jun 2025 Carni Wilkens appointed chief growth officer at dentsu South Africa 14 Apr 2025 Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist 8 Apr 2025