Cape Hotels partners with Lion Roars Group

The Lion Roars-Cape Hotels merger provides South African and foreign tourists with an offering of accommodation in Cape Town and surrounds, the Winelands, Hermanus, The Garden Route, Cape St Francis and surrounds, Port Elizabeth, Addo, The Eastern Cape, Swaziland and the West Coast. With the addition of the 35 Cape Hotels properties, the Lion Roars Group now has 53 properties operating under its banner, with the combined marketing and management expertise of both portfolios driving their success.

Combining the portfolio of Lion Roars and Cape Hotels particularly strengthens the market share along the Cape Town to PE itinerary.

"Lion Roars has always focused on this key itinerary, specialising in this route. With both the Cape Hotels and Lion Roars properties now under the Lion Roars Group banner we are able to offer a broad range of accommodation options, including 3-, 4- and 5-star properties located in some of the most remarkable settings in the Western and Eastern Cape", says Kevin Bailey, Chief Lion of the Lion Roars Group.

Cape Hotels, run by Glenda Paterson, an industry veteran, has built up a reputation in the tourism industry and offers first class marketing representation to a great portfolio of properties. Since its beginnings in Zimbabwe travel in the mid-90s, Lion Roars Hotels & Lodges has expanded through Zambia down to South Africa, and currently owns, operates and markets a select portfolio of properties from Cape Town to the Eastern Cape safari belt.

With offices in Cape Town and Port Elizabeth, a strong Central Reservations team, and a dynamic direct and online sales team, Lion Roars has developed a specialisation in marketing and sales services for leisure properties in Southern African destinations. "We are thrilled that Glenda has agreed to stay on as an exclusive consultant to Cape Hotels in the new arrangement," says Bailey. "Her expertise and industry knowledge will be a fantastic addition and complement the skills of the current Lion Roars team."

In addition, the Lion Roars Central Reservations allows Agents, Operators and guests to book itineraries for key tourism routes, with multiple properties in one reservation, and build a travel itinerary based on individual needs and requirements. The Lion Roars support team is available to guests at all times during their stay to deliver great accommodation, with the addition of thoughtful personal touches, friendly advice and the "extra mile" delivery that comes from involved owners and dedicated staff.