Subscribe to industry newsletters

Search jobs

Bugatti and Rimac have merged

No brand is more symbolic of turbopetrol engine excellence than Bugatti. Revived by VW and then given huge R&D assets, Bugatti has captured the imagination, for two decades, with some of the world's fastest and most powerful cars.
Bugatti and Rimac have merged

But as change sweeps over the automotive industry, Bugatti is at risk of becoming irrelevant. And to illustrate how its fortunes have waned, it will now report to a design office in Zagreb.

In an announcement that was expected, Bugatti is no longer an independent sub-brand of Volkswagen. It has become a joint-venture constituent of Bugatti-Rimac. And don’t let that hyphen fool you, because the Croatian startup hypercar brand, which specialises in electric vehicles, holds a 55% share.

Industry analysts will be quick to point out that Porsche, in turn, holds 24% of Rimac, but the truth is undeniable: Rimac will control the destiny of Bugatti.

What does the future hold? Mate Rimac is promising that Bugattis won’t be rebadged Rimacs. He sees internal combustions engines being part of Bugatti’s immediate future, although they will be significantly hybridised – making the cars even heavier.

This is an interesting point. Bugatti has never marketed lightweight vehicles. In the hypercar class, speed and stability are key, with agile handling and deft responses, being secondary. As such, Bugatti’s customers won’t mind heavy hybrid powertrains, which is an issue that is causing a problem at Porsche, with the future design direction of 911.

Whatever the future holds, Bugatti will now have to do what Rimac believes, instead of operating in its own universe of ideas and decisions.

The most likely outcome of this new Bugatti-Rimac company is a line of hypercars wearing the Rimac badge. And ultra-luxury vehicles, marketed as Bugattis.

Expect Veyrons and Chirons to increase in value, even more, with the announcement of VW effectively ceding control of Bugatti, to a Croatian company.

This article was originally published on Cars.co.za


SOURCE

Cars.co.za
Cars.co.za is a leading online automotive retail portal that lists more than 70 000 vehicles stocked by hundreds of dealers countrywide, as well as the top-ranked branded SA YouTube channel. In 2015, Cars.co.za repositioned itself as a consumer champion by optimising its editorial content for the purposes of engaging and empowering its users. The Cars.co.za Ownership Satisfaction Survey, in association with Lightstone Consumer, and the Cars.co.za Consumer Awards – powered by WesBank, underlines the company’s objective to be the most comprehensive resource to South African vehicle buyers.
Go to: http://www.cars.co.za

Let's do Biz