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New Moon continues second weekend success

One of the most anticipated movies of 2009, New Moon - the second installment of the Twilight saga, based on the books written by Stephanie Meyer - continued in it's second weekend of release to sell out at cinemas nationwide. It's not exactly a fantastic movie as it runs in the same vein as it's prequel, Twilight, and yet fans of the book just can't seem to get enough.
New Moon continues second weekend success

My guess is it's the rippling muscles of Jacob Black (Taylor Lautner) that have all the girls heating up.

The acting is so one-dimensional and the plot so loosely based on legend - you'll find followers of the vampire tradition extremely outraged at the fact that vampires in this series sparkle in the sunlight rather than poof into a pile of ash.

Don't get me wrong, I'm a fan of the books - but more especially of Jacob's rippling muscles. My guess is that with the Twilight series, it's pure, simplistic escapism - nothing more and nothing less. There's not much thought-processing involved and that's what's captivated audiences in today's world full of deep, insightful questions.

The introduction of the wolf pack is a big draw-card for this movie as the love triangle between Bella, Edward and Jacob deepens. It's not as disjointed as Twilight and will certainly have you hooked from beginning till end - including those with low attention spans (myself included). There are moments of cheesiness - chuckles from movie patrons will mark these occasions.

There were two things I noted though while waiting for the movie to start. One was the number of boyfriends who were suckered into watching New Moon - let's face it, this one's definitely a full-on chick-flick. Two is a disturbing one; considering the average Twilight fan is under 18 (I was seated next to a 10 - 11 year-old) showing an advert for Bells Whisky was rather inappropriate, irrespective of whether you have the 'Not for sale to persons under the age of 18; drink responsibly' schpiel. Somebody needs to re-think their marketing strategy.

About Sindy Peters

Sindy Peters (@sindy_hullaba_lou) is a group editor at Bizcommunity.com on the Construction & Engineering, Energy & Mining, and Property portals. She can be reached at moc.ytinummoczib@ydnis.
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