Sponsorship News South Africa

PS3 gets a shot of adrenaline: Movies and a twirling globe

Sony's PlayStation 3 has taken a thumping from Nintendo's Wii and Microsoft's Xbox, but the company hopes to attract more devotees to its gaming console with a slew of new services, including movies and TV shows on demand, as well as global news and weather reports.

Sony's Blu-ray won the battle of high-definition DVD formats, but its PlayStation 3 gaming console has been losing the war over networked home entertainment. That will change this summer, promised Kaz Hirai, president of Sony Computer Entertainment, during a Tokyo press conference announcing new PS3 services for the US market.

Sony will roll out on-demand movies and TV shows for download via the PS3's broadband-enabled PlayStation Network. It will also launch Life With PlayStation, offering news headlines and weather information with a spinning-globe user interface reminiscent of Nintendo's Wii News.

The company will announce pricing and other details, including when the services will become available in Europe and Japan, in July.

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