Roberto Cavalli has joined forces with Primedia Unlimited's Fashion Media to create awareness and increase sales of its Paradiso eau de parfum by dominating Edgars and Red Square stores nationwide...
"The Paradiso in-store imagery was extremely bold and eye catching, making it the ideal attention grabber for both passers-by and for shoppers already in the stores," said Fashion Media's CEO, Sean Reed. "The product itself epitomises delight, sensuality, escapism and seizing the moment - elements that are perfectly reflected in the brand's creative."
The striking branding was expertly translated into attractive window displays, hanging banners, interior billboards, lift branding, gondolas and exterior window displays in top Edgars and Red Square stores nationwide.
"The branding worked well in directing feet through the doors and navigating shoppers directly to the product on sale," said Reed. "Overall, it was another highly successful campaign that provided Paradiso eau de parfum maximum impact with clean, clear and creative solutions."
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