All the 2017 IAB Bookmark Award winners!

Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton.
The agency network also took home over 20 awards, including two gold. Keeping them company were King James, Net#work BBDO, and NATIVE VML, all taking home gold. The King James Group received more than 10 awards, while Net#work BBDO, NATIVE VML, Liquorice, and Hellocomputer all took home an armful of Awards.

Big winner of the night Ogilvy, on stage for their best digital agency award.

Publisher 24.com, a division of Media24, also swept the Awards taking home 15 awards, including two gold – one in the category mobile publishers, the other for publisher sites. It also received a craft gold for news/feature writing. 24.com was also recognised as best publisher in the Special Awards.

Pre-Award hype and hopes

There’s a lot of good work out there, from different agencies and in different categories, so he had no expectations on winning says Gloo@Ogilvy’s ECD, Matthew Barnes. “Being a finalist is already an accolade, especially as it’s for work that is real and delivers results for the client. I am really proud of the work we have done and delivered at scale in the market, and winning these awards is the best endorsement to everyone that worked on these campaigns as it proves that you can do real work.”

We are hoping that we win, but the competition was tough, said national news editor at 24.com, Ahmed Areff, before the announcements. “We are very proud of our apps, our stories and features. It takes blood, sweat and tears to produce what we do and winning is a fantastic way to recognise this. It is exciting and it makes us happy,” he says.

Last year’s best agency winner, NATIVE VML, was excited for this year. “Last year was big for us. This year was good, despite not being as big as last year. We have great campaigns for Absolut Vodka and Nedbank,” says Jason Xenopoulos, agency CEO.

Cecil Lyons, head of marketing at eNCA, expressed his pleasure with their wins for their Election Polls 2016 app. “We are very proud of that work and happy to have been recognised for it.”

Of the special awards, Livity Africa was recognised for the best contribution to transformation in the digital industry, with Matthew Buckland of Creative Spark recognised for best individual contribution to digital, while best marketer was awarded to Vanessa Singh from Nedbank.

Engaged, socially-minded digital campaigns that focused on the consumer and were socially relevant were the big winners in this year’s IAB Bookmark Awards.

Exciting industry evolution

Jerry Mpufane, chairman of the M&C Saatchi JHB Group of companies and Prakash Patel, chief digital officer at Fogg Experiential Design Cape Town, both served as judges this year. For Mpufane what is exciting is the evolution of the industry. “The entries show how the industry is moving, with entries from not only big agencies, but also smaller ones. Agencies – not traditionally digital agencies – are also entering, which adds an exciting edge to the industry.”

Patel agrees that the industry is growing and maturing. “I judge many international awards and the Bookmark Awards are exceptional.”

The Awards recognise the country’s digital industry’s top talent and best campaigns. This year saw a record number of entries. Congratulating the winners, Josephine Buys, CEO of the IAB SA said many of the campaigns exhibited groundbreaking digital knowledge and strategic relevance. “Our judges were inspired by the way our winning entrants combined courage, creativity and business savvy to create enduring work.”

Jarred Cinman, managing director of NATIVE VML and outgoing chair of the IAB, was also recognised for his contribution to the Awards.

View the full table of winning work below:

2017 IAB Bookmark Award winners

PrizeEntry AgencyBrandProductTitle
Digital Strategy
BronzeOgilvyYum BrandsKFC Fill Up MealsFill Ups
BronzeNATIVE VMLPernod Ricard South AfricaAbsolut VodkaAbsolut One Source
BronzeLiquorice UnileveruGiveDo you give a click?
BronzeKing James GroupDemocratic Alliance DA Elections 2016DA Elections 2016
Content Strategy
SilverNATIVE VMLPernod Ricard South AfricaAbsolut VodkaAbsolut One Source
SilverGorilla Creative MediaUnileverAXEYou Gotta Dry
BronzeJoe Public United/Native VMLNedbankSponsorships#GoSandile Twitter Track
SilverKing James GroupCity of Cape TownMetro PoliceMetro Police Ride-along
Digital Campaign
BronzeOgilvy Yum BrandsKFC Shakin Shakin MealShakin Shakin
BronzeOgilvyVolkswagen South AfricaVolkswagen Genuine PartsTechnically Digital Campaign
BronzeHellocomputer & FCB Cape TownCANSATesti-monials
SilverNATIVE VMLPernod Ricard South AfricaAbsolut VodkaAbsolut One Source
Mobile Campaign
BronzeOgilvyVolkswagen South AfricaVolkswagen Brand011Beats
GoldOgilvy Yum BrandsKFC Shakin Shakin MealShakin Shakin
GoldNet#workBBDODiageoTusker LagerTeam Kenya
BronzeOgilvy & MEC Vodacom Vodacom NXT LVL BundlesVodacom NXT LVL Soccer
Data-driven Campaign
BronzeNATIVE VMLNedbankGreenbacks Rewards#LoveGreenBacks
Integrated Multi-platform Campaign
SilverOgilvy & MECVolkswagen South AfricaVolkswagen Brand011Beats
SilverNATIVE VMLPernod Ricard South AfricaAbsolut VodkaAbsolut One Source
BronzeNet#workBBDOChicken LickenRock my Soul MealInner Peace Integrated Campaign
BronzeKing James GroupSanlamThe Conspicuous Savers
SilverNet#workBBDODiageoTusker LagerTeam Kenya
BronzeOgilvy Viacom - MTV#LetsTalkColour#LetsTalkColour
Paid Search Marketing
BronzeSaatchi & Saatchi SynergizeToyota Vehicle RangeDriving Media Efficiency
SilverSafariNowSafariNowPPC Business Data Boost
Organic Search Marketing
BronzeRogerwilcoTriumphGiving Triumph a Lift
SilverClicks2CustomersVirgin ActiveA Total Organic Workout
Display Advertising
BronzeOgilvyVolkswagen South AfricaVolkswagen Genuine PartsTechnically banners
Native Advertising
BronzeNATIVE VMLPernod Ricard South AfricaAbsolut VodkaAbsolut One Source
Branded Content
BronzeOgilvyVolkswagen South AfricaVolkswagen Brand011Beats
GoldNATIVE VMLPernod Ricard South AfricaAbsolut VodkaAbsolut One Source
SilverKing James GroupCity of Cape TownMetro PoliceMetro Police Ride-along
Social Paid Advertising
SilverKing James GroupDemocratic Alliance DA Election 2016
Innovative use of Media
SilverOgilvyVolkswagen South AfricaVolkswagen Brand011Beats
SilverNona CreativeAnon.Game/Recruitment ToolDo You Even Dev? Digital Installation
SilverOgilvyVolkswagen South AfricaVolkswagen Genuine PartsTechnically - Eligible Bachelor
BronzeHoneykomeSportingbetOnline Sports Betting SiteI Bet You Don't Skip
BronzeOgilvy Viacom - MTV#LetsTalkColour#LetsTalkColour
Email, direct & inbound marketing
BronzeHellocomputerThe Inner Circle & The GlenlivetDecoding The Glenlivet Cipher
Innovative use of Mobile Media
SilverOgilvyVolkswagen South AfricaVolkswagen Genuine PartsTechnically - Eligible Bachelor
GoldNet#workBBDODiageoTusker LagerTeam Kenya
Existing Social Communities
BronzeHavas BoondoggleDurexThe Big O
SilverKing James GroupSanlamSanlam Social Media
BronzeOgilvy Viacom - MTV#LetsTalkColour#LetsTalkColour
Social Media Campaigns
BronzeOgilvy Yum BrandsBurritoKFC Burrito
BronzeKing James GroupCity of Cape TownMetro PoliceMetro Police Ride-along
SilverKing James GroupSanlamSanlamThe Conspicuous Savers
BronzeOgilvy Viacom - MTV#LetsTalkColour#LetsTalkColour
Online Video Channels
SilverProject IsizweTshWi-Fi TVLIGHTS, CAMERA, CITIZENSHIP: TshWi-Fi TV engages, entertains and empowers Tshwane
Craft - Marketing Copywriting
Craft SilverHellocomputerCANSATesti-monials
Craft BronzeNet#workBBDOVirgin Money InsuranceNot Like Insurance
Craft - News or Feature Writing
Craft Gold24.com a Division of Media24Netwerk24Netwerk24Die stil aktivis (The quiet activist)
Craft Silver24.com a Division of Media24News24King Hlaudi's rise to power
Craft - Research
Craft SilverRogerwilcoRogerwilcoWOLF - A Research Enabler
Craft - Interface Design
Craft BronzeOgilvyCastrolCastrolRace to the Fastest Place on Earth
Craft BronzeHellocomputer, FCB AfricaLexusLexus Website V2.5
Craft SilverINJOZI and Net#work BBDOChicken LickenChicken LickenKung Fu
Craft SilverNet#workBBDOMercedes-BenzC-Class CoupeVirtual Reality test drive - C-Class Coupe
Craft - Strategy
Craft SilverNATIVE VMLNATIVE VMLINDIVIDUALS/ Make New SA Hero's happenDonovan White
Craft - UX Design
Craft SilverHellocomputer, FCB AfricaLexusLexus Website V2.5
Craft - Online Video Production
Craft SilverOgilvy Yum BrandsKFC Shakin Shakin MealShakin Shakin
Craft SilverNATIVE VMLPernod Ricard South AfricaAbsolut VodkaAbsolut One Source
Craft SilverSuperbalist.comSuperbalist.comEditorial Video Content: The Dakar Express
Craft SilverKing James GroupSanlamMr Madumane Music Video
Craft - Client Service
Craft SilverKing James GroupSanlamSanlam Social Media Channels
Craft - Ad Ops
Craft Bronze25AMKIA25AM's Ad Operations Team
Craft - Social Media Community Management
Craft BronzeCerebraVodacomBrand#TeamRed
Craft BronzeOgilvy Yum BrandsBurritoKFC Burrito
Craft - Paid Search Marketing
Craft SilverSaatchi & Saatchi SynergizeADT, P&G, ToyotaPaid Search OptimisationExcellence in Paid Search Marketing
Craft - Organic Search Marketing
Craft GoldRogerwilcoRogerwilcoThe Rogerwilco Organic Search Team
Craft SilverR.O.I DigitalMadison - The Heart of New YorkWomen's FootwareR.O.I Digital’s SEO Team
Digital Installations and Activations
BronzeLevergy Marketing AgencyAudiAudi Sport and A4 vehicleBowling Lab
GoldNona CreativeAnon.Game/Recruitment ToolDo You Even Dev? Digital Installation
SilverJoe Public United/Native VMLNedbankSponsorship#GoSandile Twitter Track
Customer Experience Design
GoldAbsaAbsaAbsa.co.za WebsiteAbsa.co.za
BronzeHellocomputerToyotaThe Toughererest VR Test Drive
Chat, messaging and Dark Social
BronzeLiquorice UnileverKnorrWhatsfordinner with Dinner on Demand
BronzeSuperSport, Levergy, AquaSuperSportEuro 2016 - Chat, messaging and dark social
Brand, Commercial & Retail Websites
SilverAbsaAbsa Absa.co.za
SilverSuperbalist.comSuperbalist.comSuperbalist.com websiteSuperbalist.com website
BronzeHellocomputer, FCB AfricaLexusLexus.co.za V2.5
BronzeKing James GroupSanlam InvestmentsInvestmentsSmart Invest Website
GoldOgilvy Yum BrandsKFC Fill Up MealsFill Ups
SilverHellocomputer & FCB Cape TownCANSATesti-monials
GoldLiquorice DistellAmarula #NameThemSaveThem
BronzeSuperbalist.comSuperbalist.comThe Superbalist 100The Superbalist 100
E-Commerce Sites
BronzeSuperbalist.comSuperbalist.comSuperbalist.com websiteSuperbalist.com website
BronzeSpree.co.zaSpreeSpree Online Fashion Store[[https://www.spree.co.za/ Spree Ecommerce Store
Public Service and NPO platforms
Silver23Red & Jolly Good DigitalNHS Blood and Transplant (NHSBT)Blood donationsVirtual Blood Donation
SilverHellocomputer & FCB Cape TownCANSATesti-monials
GoldProject IsizweTshWi-Fi.co.zaTshWi-Fi.co.za - Content Portal Empowering Free WiFi Users
For good Platforms
BronzeOgilvyVolkswagen South AfricaAmarokAmarok Social Test Drive
SilverLiquorice & FCBDistellAmarula#NameThemSaveThem
Web Applications
BronzeRogerwilcoRogerwilcoThe WOLF Web Application
BronzePublicis MachineJaguar Land RoverAutomotiveMarket Cart
Mobile Apps
BronzeSuperbalist.comSuperbalist.comThe Superbalist AppThe Superbalist App
GoldKing James GroupSendrSendrSendr
BronzeKing James GroupSmartMoneySmartMoneySmartMoney
SilverOgilvyCastrolCastrolRace to the Fastest Place on Earth
GoldINJOZI and Net#work BBDOChicken LickenChicken LickenKung Fu
SilverClockwork MediaSter-KinekorRegressionRegression launch
Publisher sites
Silver24.com a Division of Media24Netwerk24Netwerk24Lessons from behind the paywall
Gold24.com a Division of Media24News24News24.com
BronzeTimes MediaTimes MediaBusinessLIVEBusinessLIVE
Specialist Publisher sites
Bronze24.com a Division of Media24W24W24W24 is here!
SilverSoccer LadumaSoccer LadumaTransfer Window NewsDominating Football’s Peak Season
Mobile Publications
Gold24.com a Division of Media24News24News24 Elections 2016
Silver24.com a Division of Media24News24News24.com
Social Media Publications
BronzeeNCA.comeNCA.comElections 2016
Bronze24.com a Division of Media24Daily SunDaily SunDaily Sun, Tshwane on Fire
Publisher apps
Silver24.com a Division of Media24NetNuusNetNuusYellow brick road to success
Silver24.com a Division of Media24News24News24 Elections 2016
Silver24.com a Division of Media24News24News24 App
Online Photography
SilverCasimir TVCasimir MagazineCasimir MagazineCasimir Photography
Special Features
SilvereNCA.comeNCA.comElection Polls
GoldKFM Radio - A Divison of Primedia (PTy) LtdEYEWITNESS NEWSThe untold story of MbuyisaThe untold story of Mbuyisa
Bronze24.com a Division of Media24News24Matric Results
Online News Video
Silver24.com a Division of Media24News24News24 Video
Live Event Coverage
BronzeeNCA.comeNCA.comElections 2016
Silver24.com a Division of Media24News24News24 Elections 2016
Silver24.com a Division of Media24News24News24 Video#FeesMustFall
Streaming Services
SilverAquaWundermanThe Brave Ideas Podcast
Special Awards
Best PublisherNews2424.com a Division of Media2424.com a Division of Media24
Best Agency OgilvyOgilvyOgilvy
Best Digital StudentVega School Bernard Cloete, Julia Smith and De Wet Cilliers
Best Digital YoungsterPromise Katlego Phatlane
Brand of the YearOgilvy KFCKFC
Best MarketerVanessa Singh NedbankVanessa Singh
Best Contribution to Transformation in the Digital IndustryLivity Africa Livity Africa
Pixel for PurposeJoe Public United/Native VMLNedbank#GoSandile
Best Individual Contribution to DigitalMatthew Buckland - Creative Spark Matthew Buckland - Creative Spark
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About Danette Breitenbach

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.

Read more: Bookmark Awards, IAB