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Kelly, who has taken off a year from his advertising and marketing studies to travel the world, will offer fast-paced, quirkily written and novel insights on his travels and encounters.
Wearing his trademark flip-flops, he is also posting pictures of his feet in a range of places along the way with visitors to the site asked to guess his whereabouts to stand a chance of winning a series of prizes.
Global marketing manager for Two Oceans, Jackie Olivier said the worldwide visibility of the brand was a natural fit with Liam's travels.
According to the organisers of the World Explorer competition, he was chosen on the basis of four competition steps: a motivational letter and CV with a sample blog post; a personal interview; the promotional video he produced once he had reached the top ten shortlist and then a public voting process.
Read his updates on www.whatsupliam.com, www.whatsupcapetown.com, www.worldexplorer.co.za and follow @liamwhatsup on Twitter.