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Key findings
Industry Today
Events in 2020
Industry comment
Martin Sirk CEO of ICCA said, “The results highlight that demand for live events is expected to hold strong out to 2020, but to attract customers will require significant innovation in meeting formats, business models, organisational capability and the use of technology.”
“With an expected proliferation of smaller and more specialised events, convention owners and venues will need to develop a range of business models and event funding approaches to succeed in a hypercompetitive environment,” commented Carina Bauer CEO of IMEX.
Rohit Talwar the project director and CEO of Fast Future said, “Far greater focus on ‘enabling business' will be expected - ranging from ensuring the right people are there to facilitating on the spot transactions and proving the return on investment.”
He added that, “The next decade promises an uncertain economic climate where optimism and growth will be unevenly distributed across the planet and where technology will offer an ever wider range of alternatives to live events. The challenge for the industry is to recognise the shifts taking place and embrace the need for innovation in event design and business models and to develop the professional capabilities required to survive and thrive in turbulent times.”
The founding sponsors for the study are ICCA (International Congress and Convention Association), IMEX, a leading industry trade show, and Fast Future Research. The other platinum sponsors for the study are The Queen Elizabeth II Conference Centre London, Visit London, Melbourne Convention and Exhibition Centre, Qatar National Convention Centre, and BestCities Global Alliance (Cape Town, Copenhagen, Dubai, Edinburgh, Melbourne, San Juan, Singapore and Vancouver). Kenes are the first gold sponsor. The Technology partners are Meetings:Review and TrendWiki.
The full report is on www.convention-2020.com where delegates can also share their views on the future of the industry via the project TrendWiki and sign up to receive regular project updates.