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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 7 Apr 2026
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Today, social media is a must-have for anyone aiming to take their company to the next level of audience engagement, feedback, and exposure while expanding opportunities to make revenue. In the events industry, this matters because we deal with people every day and if socialising is an inherent part of our jobs, then being well versed and up-to-date with the world of social is a must. But, with so many different platforms and ideas out there, where do we even start? For more information read our full blog: https://hubs.ly/H0djTJ80.