Subscribe & Follow
Advertise your job vacancies
Trending
Show more
Jobs
- Event Manager - PR Agency Johannesburg, Cape Town or DBN
The ultimate intro to event gamification
There's no getting around it: gaming is everywhere. From entire communities playing in virtual worlds online, to everyone from grandmothers to toddlers navigating mobile games in their spare moments, the world of gaming commands increased engagement globally, and businesses are sitting up to take notice - including ours.
What is gamification?
Simply put, gamification refers to the use of game design elements in non-game contexts. In our industry that doesn’t mean turning your event into a video game or some kind of competition – rather, it’s just about applying the mechanics, dynamics and design of the world of gaming to your strategy in order to engage your guests.
At its core, gamification taps into one of the most basic human drives: a desire to achieve something, and to be recognised and rewarded for it. Read our latest blog for more insights: https://www.wrxgrp.co.za/ultimate-intro-to-event-gamification/
Worx Group is a leading live and virtual experiential agency that combines strategy with design, digital and production, to create effective brand experiences that engage audiences and ensure return on investment.
- Worx Group renews 3 year contract with Standard Bank19 Jul 08:38
- Worx Group and Salesforce collaborate for a successful World Tour Essentials Johannesburg18 Jul 11:22
- Level 1 allowances and the opportunity of in-person events22 Oct 12:32
- Beware the charlatans, focus on your clients and team23 Jun 10:08
- Rapid antigen testing and the return to in-person events10 Jun 06:44
