
Top stories






More news










Marketing & Media
Chicken Licken bravely debones a rare phobia with their latest campaign
Joe Public 3 days



All the executions are designed to pay homage to the award levels or categories from the D&AD Professional Awards and using previous winning work as executional inspiration. Ben Haworth, creative director, the Beautiful Meme explains, “In advertising and design the D&AD pencil, the symbol of excellence, is ever-present. Around it, the industry is weft and warp and flux. Nothing stays still and that’s as it should be. That’s what this year’s identity is about.”
Tim Lindsay, CEO D&AD added, “D&AD is much more than an Awards show and the Festival is a fine example of this. It brings together 26,000 pieces of work, 250 jurors, speakers, exhibitions, events, parties and the Awards Ceremony itself in what is a slightly crazy, slightly chaotic evocation of the wonderful world of creativity and the dividends that excellence delivers. This year's branding from The Beautiful Meme builds on its rich visuals and sharp statements from last year in a brilliant expression of what the Festival and our business is all about at its best.”
There will be at least 20 designs in the campaign, with a number light projected on the walls at the Truman Brewery – adding movement and colour to the areas where the winning work is displayed. Executions will also appear as animations on screens at the entrance to the events and as prints throughout the venue. This series will be shared through D&AD’s social channels as well as its website in the run up to the Festival.
This year the D&AD Festival has been organised into three distinct days, each with their own agenda.
Festival highlights