Associated Magazines takes over a million women for a ride

"This is one of the biggest supplements Associated Magazines has ever done, featuring 100 pages and bagged with four of our major titles," says Craig Millar, Advertising and Sales Director of Associated Magazines. "A dedicated editorial and sales team spent eight months working on the supplement and delivered a product that both informs and entertains the reader, while giving advertisers access to one of the most lucrative markets in South Africa."

The WOW supplement features articles on how to buy and finance a new car, advice on insurance options, tips on taking care of one's car and guidelines for safety on the road. The advice offered is specifically tailored to the female market and is presented in a clear, accessible editorial layout. "There is no better way to get all this information to the female consumer than by making the WOW supplement available across four of the finest female glossies South Africa has to offer," adds Millar. "We are confident that our readers will find WOW a fun read and its editorial content informative, practical and useful."