A product of the South African Institute of Chartered Accountants (SAICA), the journal’s first edition was produced 40 years ago. For two years running ASA has won MPASA Sappi PICA awards in the professional magazine category.
Willi Coates, SAICA’s senior executive, ascribes ASA’s remarkable longevity as “the epitome of professional magazine success”.
Since its inception, ASA has grown steadily, in line with the nation’s economic growth and the increasing number of qualified accountants required to support that growth. It currently has circulation of 33 000 and a readership of 52 000.
The journal enjoys a wide readership consisting primarily of chartered accountants, though it has been experiencing increasing popularity among students and professionals within and outside the accountancy profession.
ASA focuses on matters affecting the accountancy profession, though its coverage does extend to general economic issues. Hence, the content ranges from the national budget, tax and financial reporting standards to education, health, welfare, skills development, job creation and BEE.
The journal is available from leading bookstores and through subscription.
