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Consumer landscape set to change in Africa - key forum in June

18 May 2015

The latest UN forecasts predict that Africa's population will reach 2.7 billion by 2050 and, despite low commodity prices, the IMF forecasts robust growth for sub-Saharan Africa of 4.5% for this year, as the combined forces of growth and urbanisation continue to drive consumer spending in Africa's economies.

Consumer landscape set to change in Africa - key forum in June

The performance of retailers, service providers and consumer industries will be determined by their ability to tap into and grow their businesses in Africa's emerging consumer market. What are the growth trends, challenges and most importantly the opportunities arising from the emerging African consumer economy?

It is increasingly apparent that the 'Africa Rising' narrative largely speaks to consumer spending across the continent. Previously fragmented markets are being integrated and supply chains across Africa are re-shaping the consumer sector. Almost half of Africa's citizens are now living in cities where the bulk of consumer spending takes place.

'Africa's Changing Consumer Landscape Forum' will offer leading business decision-makers and thought leaders on Wednesday 24 June 2015 at the Industrial Development Corporation (IDC) in Sandton, Johannesburg.

Key themes