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Nielsen's Ad Dynamix launches
AIS/AdEx Ad Dynamix, produced by Nielsen Media Research and launching this month, uses the latest technology to deliver data in the format that you need, when you need. It is the most powerful advertising expenditure web based monitoring tool, which allows fast, flexible and precise analysis of trends, brands, advertisements and campaigns across all media sectors.
The dynamic and innovative nature of Ad Dynamix enables the use of expenditure data compiled by Nielsen Media Research to deliver a five-year date level database, for detailed trend analysis.
Figures are available in gross cost plus number of advertisements and can be analysed against advertiser, brand, category and individual media.
With the official industry launch of Ad Dynamix in October 2004, this unique technology allows our customer's access to numerous benefits and features that would ensure them a voice in a cluttered advertising marketplace and to measure market potential.
Some of the innovative benefits include, fast online delivery without software loading, built in customized reporting, measures competitive activity and market performance, identifies and targets new sectors, increase return on investment, forecast and budget more accurate and minimum training required.
"Nielsen Media Research is entirely independent and provides an objective view of your market and is dedicated to helping our customers grow their business," says AIS/Adex Director Sue Bolton.
Ad Dynamix, can be accessed via subscription and access to a demo is possible on the site address; http://sa.addynamix.co.uk
Formal presentations to the industry will take place during the last week of October 2004, starting in Cape Town, Durban, and Johannesburg.
