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There's no ignoring the value of a technology that provides a new generation of intelligence and agility, but the hundreds or even thousands of transactions taking place as a system monitors a customer's every move can strain a retailer's IT infrastructure. It can impact transaction response times and, ultimately, the business bottom line.
A key growth area for 2011 is retailers looking to upgrade e-commerce platforms, multichannel infrastructures and application strategies so they can deliver a seamless cross-channel shopping experience across touchpoints. In order for these applications, transactions (and mobile applications) to run smoothly and ensure the legitimacy of each and every transaction, retailers need to consider a new generation of technology.
Read the full article on E-CommerceTimes.com