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Joe Public 2 days



Parkhurst, Illovo and all over this great city I love to call my home!
My current job. I’ve never experienced exhilaration, joy, terror, excitement and challenge on this level – and that’s all before my first cup of coffee.
Terribly exciting!
Besides raindrops and roses? Joburg would top the list at number one, closely followed by Highveld afternoon thundershowers and of course my irreplaceable family and friends.
The people, the people, the people.
Every day is different, but typically the average day includes some type of trouble-shooting. Meetings planned and unplanned are de rigueur. Then, of course there’s the daily avalanche of emails.
The tools of communication are typically character traits. Resilience, passion, tenacity, the ability to inspire and be incredibly practical and level-headed are all essential.
Small, independent agencies just starting out. They’re not duty bound to shareholders or anyone in fact and, as a result are producing some incredibly creative, inspiring work.
We could certainly collaborate better – collaboration will keep the industry going for years to come. That, and an improvement on how we are perceived and valued, which arguably boils down to impact and measurement.
Our BEE deal, which I’m really proud of.
Where to begin? Organic growth, out the box thinking, bubble to the surface, blah blah blah. My current personal favourite is ‘it’s not your fault, but it’s your problem.’
Either when I’m showering or the early hours of the morning. Answers come to me when my mind is cleared. I keep Post-Its next to my bed. So, typically when I’m not attached to an electronic device.
I am double jointed. This freaks people out completely!
I couldn’t exactly be a technophobe as I head up a company that specialises in the tech sector!
The last 20 calls I’ve made, literally. A few open emails – about to reply to someone.
Be enthusiastic and fearless. Be prepared to do anything. A great attitude will pay off in dividends.
Simple as that. Despite the avalanche he referred to, Wilson says he is happy for anyone to contact him at any point over email and be sure to follow WE SA on the following social media channels: Twitter | Instagram | Facebook.
*Interviewed by Leigh Andrews.